Today’s world is hyper-connected; you can stay updated about what is happening around the globe without even stepping out of your house. Mass communication informs the world about everything, from global news to celebrity gossip. It has been the source of information to the masses from ancient times. From verbal and non-verbal communication to newspapers and, finally, to social media, it has been going through an ever-evolving process and helping the masses stay informed.
Here, you will find a comprehensive guide on mass communication, its key roles, and related career options.
Different Types of Mass Communication
- Digital Media
Today, the most influential media type is Digital Media. Unlike traditional media, this new type allows interaction between the masses with the help of the internet. Moreover, it is a quicker and more efficient way to stay connected. Digital media is also commonly known as new media. This relatively latest type of mass communication covers a broad range of mediums such as social media, blogs, videos, websites, emails, and much more.
- Print Media
Print Media facilitates communication in written form. Newspapers, magazines, books, pamphlets, and other written forms of communication can be categorized under Print Media.
This type of Mass Communication served the masses before digital or broadcast media entered the province. Therefore, it is also known as traditional media. Even with the latest technological inventions, print media has retained its importance and is essential to day-to-day communication.
- Broadcast Media
Tv shows, films, and radio programs can all be categorized under broadcast media. In other words, it refers to electronic broadcasting platforms that keep the masses informed and updated. The emergence of broadcast media has been revolutionary as it can cover a larger section of the population. Additionally, it made conveying and receiving information more efficient.
- Transit Media
Posters, banners, billboards, signs, and banners are all examples of Transit Media. It is also known as outdoor media as it corresponds with the outer environment. Outdoor media is most commonly used for advertisements and to create public awareness.
Why Do We Need Mass Communication?
Here are some of the key roles of mass communication:
- Send information to the masses
Whether it is global news or a more personal happening, mass communication has always played a key role in sending and receiving information. Especially with the coming of digital media, lack of information on any topic has not become a problem. However, due to such an overwhelming amount of information surfacing all the time, the credibility and authenticity of the data are something that has been questioned multiple times.
- Promote faster communication among the masses
One of the most important functions of mass communication is to promote communication among the masses. Be it local or global; mass communication has always played a key role in initiating and maintaining contact. Moreover, recent advancements have helped people convey their messages more rapidly and efficiently.
- Entertain the masses
Last but not least, mass communication has been a source of entertainment for the masses. Some mediums through which it entertains people are – books, magazines, TV shows, radio programs, etc.
Career Options in Mass Communication
There is a wide variety of job opportunities available in Mass Communication, some of which are mentioned below-
- Journalist
- Radio Jockey
- Tv Anchor
- Public Relations
- Content Writer
- News Editor
- Communication Specialist
Conclusion
Mass Communication is vast and includes almost every form of communication. It is an ever-growing field, and career opportunities are limitless. There will not be a single day when people will not communicate; therefore, mass communication is one of the safest and smartest career decisions.
Now that you have a comprehensive idea about mass communication, are you ready to start your career?