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AAFT has been providing education in media, arts,and management for the past 30 years.

Master of Business Administration - Marketing

The Master of Business Administration program guides its attendants on the skills required to be a professional in Core Business in Marketing without any bias and prejudice, The duration of the course is two years and it is career orienting in nature.

Admission Process

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Course Details

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Key Takeaways

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  • Understanding  the Sales and Distribution Management
  • Learning about the importance of Types of Marketing
  • Understanding the Importance of International Marketing
  • In-depth Knowledge about Retail &Institutional Marketing
  • Knowledge of Rural and Social Marketing

  • Describe Marketing Mix

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  • Importance of International Marketing

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  • Understanding Difference in Sales& Marketing

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  • Describe Retail Marketing

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Syllabus

Semester 1

  • Introduction of Generic Ability to Management concepts and process articulate, illustrate, analyse, synthesize and apply the knowledge of principles and frameworks of management 
  • Understanding Critical Thinking for Business Environment and enhancing the ability to conduct a multidimensional business.
  • Understanding and allied domains to the solutions of Organizational Behaviour 
  • Focus on developing Business Communication in Management.
  • Introduction to the core of Accounting for Management

Semester 2

  • Getting Problem Solving & Innovation Ability from Managerial Economics 
  • Effective Marketing Management is the ability to effectively market in cross-cultural settings, in technology-mediated environments.
  • Understanding the E-Business with professional tools necessary for the Organization
  • Introduction to the core of Financial Management 
  • Focus on developing Operations Management in Management

Semester 3

  • Understanding  the Sales and Distribution Management
  • Getting knowledge of Services Marketing
  • Understanding the concept of Institutional Marketing 
  • Management Information System Work on the Ability to collaborate in an organization
  • Getting relevant knowledge of  Entrepreneurship corporate & business ethics
  • Introduction Summer Training Project

Semester 4

  • In-depth knowledge of the core of International Marketing.
  • Understanding the Advertising and Brand Management
  • Getting relevant knowledge of  Rural and Social Marketing
  • Strategic Management Ability to identify entrepreneurial opportunities 
  • Understanding the aspects of Retail Management in management.
  • Understanding  the Project report for management
  • Placements assistance in different MNC 
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Job roles/Career Prospects

The course will prepare you for a wide variety of roles in business.

Industry links

Many of the staff who currently teach on this course have extensive professional experience in a range of business sectors and many maintain links with industry through consultancy and training work.

Through our Alumni Voices series, you’ll also hear from former postgraduate Management students, who will share experiences, including those who work for global groups or have established their own consultancies.

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PLACEMENT TIE-UPS

GET TRAINED BY THE WORLD-CLASS FACULTY

We boast a team of highly qualified professors who are acclaimed practitioners in their respective industries. The team is dedicated to helping students prepare themselves for a successful career and life through their enriched insights and experience.

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Mr. Siddhant Balaiya
Head of Department
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Mr. R. Raghvan
Assistant Professor
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OUR INFRASTRUCTURE

Our state-of-the-art infrastructure boasts industry-relevant advanced studios, labs, high-end equipment, the latest I-Macs and windows systems with relevant software, etc., to ensure that students get a first-hand understanding of industry concepts and work.

OUR EVENTS

Our state-of-the-art infrastructure boasts industry-relevant advanced studios, labs, high-end equipment, the latest I-Macs and windows systems with relevant tools, etc., to ensure that students get a first-hand understanding of industry concepts and work.

X-MAS GALA

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