ABOUT THE Bachelor of Business Administration
The Bachelor of Business Administration is a 3-year undergraduate program with an additional year for research and advanced learning designed to build strong managerial, analytical, and leadership capabilities. The program combines core business fundamentals with practical projects, case-based learning, industry exposure, and research-oriented study.
Students gain hands-on experience across key business areas, including marketing, finance, human resources, operations, and strategy, while developing data-driven decision-making, problem-solving, and leadership skills. Industry interactions, live projects, internships, and applied research ensure real-world relevance and career readiness across diverse business sectors. The curriculum includes—
- Principles of Management
- Business Communication
- Financial Accounting and Business Economics
- Marketing Management
- Digital Marketing, IT Tools for Business, and Data Analysis Basics
The pedagogy is built across six learning pillars:
- Learner-Centric & Outcome-Based Education
- Interactive Classroom Engagement
- Case Study–Driven Application
- Project-Based & Experiential Learning
- Professional Skills & Behavioral Development
- Technology Integration & Continuous Assessment
Duration:
3 years Bachelor of Business Administration
4 years Bachelor of Business Administration (Honors/Honors with Research)
Credits:
Bachelor of Business Administration—120 Credits
Bachelor of Business Administration (Honors/Honors with Research)—160 Credits
Start Date: August 2026
Learning Outcomes
- Analyze complex business problems and make informed, data-driven decisions.
- Communicate ideas clearly and collaborate effectively in professional environments.
- Apply core business knowledge across marketing, finance, HR, and operations.
- Use digital tools and technologies relevant to modern business practices.
- Think strategically and critically to address real-world managerial challenges.
- Demonstrate ethical judgment and a global perspective in business decisions.
- Build professional skills that enhance employability and career readiness.
Assessments
The Bachelor of Business Administration program follows a balanced assessment framework that evaluates both conceptual understanding and practical application. Assessments are conducted through a combination of Continuous Internal Assessment (CIA) and End Semester Examinations (ESE), ensuring consistent academic engagement throughout the program. CIA includes mid-semester exams, class tests, quizzes, assignments, presentations, viva voce, and class participation. Practical components such as labs, project work, internships, case studies, industry analysis, and community projects are evaluated through reports, presentations, and faculty reviews. Each course uses structured rubrics to assess analytical ability, problem-solving, communication, teamwork, and application of managerial tools. Practical-oriented components, such as labs, project work, internships, case study evaluations, industry analysis, and community projects, are assessed through reports, presentations, and faculty reviews, emphasizing real-world skill development. End Semester Examinations test overall subject knowledge and critical thinking, ensuring holistic and career-ready learning outcomes.
Certifications Offered
The School of Management at AAFT University provides students with a fully sponsored workshop conducted by the Bombay Stock Exchange (BSE) to enhance their understanding of financial markets and trading practices.
Key Takeaways
- Industry-Integrated Curriculum
- Holistic Skill Development
- Multi-Specialization Flexibility
- Technology-Driven Learning
- Global and Contemporary Orientation
- Experiential Pedagogy
- Career Enhancement & Placement Support
Student Projects
The Bachelor of Business Administration program guides its attendants on the skills required to be a professional in Core Business and International Business Management without any bias and prejudice, The duration of the course is three years and it is career orienting in nature.
Understanding the Function of Global Manager
Understanding of Export and Import
Importance Of International Human Resource
Understanding of Export and Import
SYLLABUS
Throughout the course, the students are provided with following projects
Semester I
- Principles of Management (4 Credit)
- Financial Accounting (4 Credit)
- Business Economics (4 Credit)
- GE (4 Credit)
- AEC (2 Credit)
- VAC (2 Credit)
Semester II
- Human Resource Management (4 Credit)
- Business Statistics (4 Credit)
- Marketing Management (4 Credit)
- GE (4 Credit)
- AEC (2 Credit)
- SEC (2 Credit)
Semester III
(Select any Elective)
- Business Environment (4 Credit)
- Financial Management (4 Credit)
- Business Law (4 Credit)
- Consumer Behaviour (Elective) (4 Credit)
- Cost Accounting (Elective) (4 Credit)
- Training & Development (Elective) (4 Credit)
- Introduction to Digital Marketing (Elective) (4 Credit)
- Introduction to Media Management (Elective) (4 Credit)
- Introduction to International Business (Elective) (4 Credit)
- AEC (2 Credit)
- VAC (2 Credit)
Semester IV
(Select any Electives)
- Business Ethics and CSR (4 Credit)
- Management Information System (4 Credit)
- Introduction to Production Management (4 Credit)
- Sales and Distribution Management (Elective) (4 Credit)
- Management Accounting (Elective) (4 Credit)
- Performance and Compensation Management (Elective) (4 Credit)
- Digital Marketing Channels (Elective) (4 Credit)
- Media Business Planning (Elective) (4 Credit)
- International Trade, Theory and Policy (Elective) (4 Credit)
- AEC (2 Credit)
- SEC (2 Credit)
Semester V
(Select any Elective)
- Strategic Management (4 Credit)
- Fundamentals of E- Commerce (4 Credit)
- Business Research Methods (4 Credit)
- Advertising Management (Elective) (4 Credit)
- Income Tax Law and Policies (Elective) (4 Credit)
- Strategic HRM (Elective) (4 Credit)
- Content & Influencer Marketing (Elective) (4 Credit)
- Media Law and Management (Elective) (4 Credit)
- EXIM Policy and Procedures (Elective) (4 Credit)
- VAC (2 Credit)
- SEC (2 Credit)
Semester VI
(Select any 3 Electives)
- Product and Brand Management (Elective) (4 Credit)
- Financial Market and Operations (Elective) (4 Credit)
- Talent and Knowledge Management (Elective) (4 Credit)
- Lead Generation & Marketing Automation (Elective) (4 Credit)
- Media Relations (Elective) (4 Credit)
- International Business Marketing (4 Credit)
- Service Marketing (Elective) (4 Credit)
- Investment Management (Elective) (4 Credit)
- Organisational Behaviour (Elective) (4 Credit)
- Affiliate and E-mail Marketing (Elective) (4 Credit)
- Media Management on Print, TV & Radio (Elective) (4 Credit)
- International Environment (Elective) (4 Credit)
- Integrated Marketing Communications (Elective) (4 Credit)
- Strategic Corporate Finance (Elective) (4 Credit)
- Industrial Relations (Elective) (4 Credit)
- Search Engine Optimization and Web Analytics (Elective) (4 Credit)
- New Age Media (Elective) (4 Credit)
- International Economics (Elective) (4 Credit)
- VAC (2 Credit)
- SEC (2 Credit)
- INTERN (4 Credit)
Semester I
- Principles of Management (4 Credit)
- Financial Accounting (4 Credit)
- Business Economics (4 Credit)
- GE (4 Credit)
- AEC (2 Credit)
- VAC (2 Credit)
Semester II
- Human Resource Management (4 Credit)
- Business Statistics (4 Credit)
- Marketing Management (4 Credit)
- GE (4 Credit)
- AEC (2 Credit)
- SEC (2 Credit)
Semester III
(Select any Elective)
- Business Environment (4 Credit)
- Financial Management (4 Credit)
- Business Law (4 Credit)
- Consumer Behaviour (Elective) (4 Credit)
- Cost Accounting (Elective) (4 Credit)
- Training & Development (Elective) (4 Credit)
- Introduction to Digital Marketing (Elective) (4 Credit)
- Introduction to Media Management (Elective) (4 Credit)
- Introduction to International Business (Elective) (4 Credit)
- AEC (2 Credit)
- VAC (2 Credit)
Semester IV
(Select any Electives)
- Business Ethics and CSR (4 Credit)
- Management Information System (4 Credit)
- Introduction to Production Management (4 Credit)
- Sales and Distribution Management (Elective) (4 Credit)
- Management Accounting (Elective) (4 Credit)
- Performance and Compensation Management (Elective) (4 Credit)
- Digital Marketing Channels (Elective) (4 Credit)
- Media Business Planning (Elective) (4 Credit)
- International Trade, Theory and Policy (Elective) (4 Credit)
- AEC (2 Credit)
- SEC (2 Credit)
Semester V
(Select any Elective)
- Strategic Management (4 Credit)
- Fundamentals of E- Commerce (4 Credit)
- Business Research Methods (4 Credit)
- Advertising Management (Elective) (4 Credit)
- Income Tax Law and Policies (Elective) (4 Credit)
- Strategic HRM (Elective) (4 Credit)
- Content & Influencer Marketing (Elective) (4 Credit)
- Media Law and Management (Elective) (4 Credit)
- EXIM Policy and Procedures (Elective) (4 Credit)
- VAC (2 Credit)
- SEC (2 Credit)
Semester VI
(Select any 3 Electives)
- Product and Brand Management (Elective) (4 Credit)
- Financial Market and Operations (Elective) (4 Credit)
- Talent and Knowledge Management (Elective) (4 Credit)
- Lead Generation & Marketing Automation (Elective) (4 Credit)
- Media Relations (Elective) (4 Credit)
- International Business Marketing (4 Credit)
- Service Marketing (Elective) (4 Credit)
- Investment Management (Elective) (4 Credit)
- Organisational Behaviour (Elective) (4 Credit)
- Affiliate and E-mail Marketing (Elective) (4 Credit)
- Media Management on Print, TV & Radio (Elective) (4 Credit)
- International Environment (Elective) (4 Credit)
- Integrated Marketing Communications (Elective) (4 Credit)
- Strategic Corporate Finance (Elective) (4 Credit)
- Industrial Relations (Elective) (4 Credit)
- Search Engine Optimization and Web Analytics (Elective) (4 Credit)
- New Age Media (Elective) (4 Credit)
- International Economics (Elective) (4 Credit)
- VAC (2 Credit)
- SEC (2 Credit)
- INTERN (4 Credit)
Semester VII (Honors)
(Select any 2 Electives)
- Advanced Research Methodology (4 Credit)
- Business for Sustainable Development (4 Credit)
- Design Thinking and Innovation (4 Credit)
- Supply Chain Management (Elective) (4 Credit)
- Financial Modelling & Derivatives (Elective) (4 Credit)
- HR Planning & HRIS (Elective) (4 Credit)
- Digital Entrepreneurship (4 Credit)
- Media Campaign and Analysis (Elective) (4 Credit)
- International Distribution and Supply Chain Management (Elective) (4 Credit)
- International Marketing (Elective) (4 Credit)
- Financial Risk Management (Elective) (4 Credit)
- Change Management & Organisational Development (Elective) (4 Credit)
- Cyber Laws & Digital Ethics (Elective) (4 Credit)
- Media Business Structure & Strategies (Elective) (4 Credit)
- Global Business Ethics (Elective) (4 Credit)
Semester VIII (Honours)
- Advance Data Analysis Tools (4 Credit)
- Business Decision Making (4 Credit)
- Personal Finance (4 Credit)
- Indian Economy (4 Credit)
- Promotional Strategies for Business (4 Credit)
Semester VIII (Honours with Research)
- Advance Data Analysis Tools (4 Credit)
- Business Decision Making (4 Credit)
- Dissertation (12 Credit)
JOB ROLES/ CAREER PROSPECTS
The course will prepare you for a wide variety of roles in Design field such as
Software Proficiency
The Bachelor of Business Administration program introduces students to essential digital and analytical tools used in contemporary business environments. Students work with industry-relevant technologies to support data analysis, strategic decision-making, digital marketing, business communication, and professional reporting.
Tools
- Advanced Excel, Google Sheets, and SPSS
- Google Analytics, Meta Business Suite, Canva, MailChimp, and SEO tools
- Access to media and content creation platforms, business simulations, management games, and role-play tools.
PLACEMENT TIE-UPS
GET TRAINED BY THE WORLD-CLASS FACULTY
We boast a team of highly qualified professors who are acclaimed practitioners in their respective industries. The team is dedicated to helping students prepare themselves for a successful career and life through their enriched insights and experience.
Mr. R. Raghvan
Assistant Professor
Mr. Siddhant Balaiya
Head of department SOMOUR INFRASTRUCTURE
Our state-of-the-art infrastructure boasts industry-relevant advanced studios, labs, high-end equipment, the latest I-Macs and windows systems with relevant software, etc., to ensure that students get a first-hand understanding of industry concepts and work.
OUR EVENTS
X-MAS GALA
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