BA Journalism and Mass Communication Degree at Raipur AAFT University

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AAFT has been providing education in media, arts,and management for the past 30 years.

ABOUT THE B.A. Hons. (Journalism and Mass Communication)

The B.A. (Journalism & Mass Communication) program is an exclusive (3+1)-year integrated program that blends academics with real-world media exposure through internships, workshops, newsroom visits, and live projects. AAFT stands out with its exclusive in-house TV studio, radio station, film production house, and post-production labs, where students create live news bulletins, radio shows, podcasts, and digital content as part of their training. Strong industry linkages provide ongoing masterclasses, mentorship, and practical insights, while international collaborations offer global workshops and student exchange opportunities. Students also gain visibility through AAFT’s film festivals, media conclaves, and celebrity interactions. There will be 120 credits in total for the program and 160 for the honors program, which includes a 365-day conclusive research based ecosystem for you to learn and devise your own findings.

Duration Icon Vector Symbol Design Illustration 26327234 ... Duration: (3+1 yrs.)

Number of Specialisations: 4

Credits:

120 for B.A. Mass Communication
160 for B.A. Mass Communication (Hons.)

Start Date: August 2026

The B.A. in Journalism and Mass Communication program explores the entire media ecosystem, from traditional journalism to digital communication. Students engage in:

Media theory & journalism history
Ethical reporting and press laws
Digital & visual journalism
Documentary filmmaking
Public relations strategy
Integrated marketing communication
News research, writing & multimedia production

The pedagogy is built across six learning pillars:

Conceptual learning
Skill-building
Liberal arts knowledge
General awareness
Critical thinking
Practical, project-based learning

Learning Outcomes:
Understand core principles of mass communication, media systems, and digital ecosystems.
Demonstrate strong writing, reporting, editing, and storytelling skills across print, broadcast, and digital platforms.
Operate cameras, lighting setups, and audio equipment, and use industry-standard tools for video editing, sound recording, and post-production.
Produce radio shows, news bulletins, digital content, advertisements, and documentaries through hands-on studio and field training.
Apply concepts of public relations, corporate communication, advertising, branding, and social media strategy.
Analyze issues related to development communication, environmental studies, rural media, political communication, gender, and human rights.
Use emerging technologies—including AI, data-driven journalism, mobile journalism, and multimedia content tools—to create modern journalistic outputs.
Conduct academic research using media research methodologies and present findings effectively.
Demonstrate strong soft skills, professional communication, media ethics, and media literacy.
Build entrepreneurial capabilities for media startups, content ventures, and creative communication projects. Gain real-world experience through internships, live projects, newsroom simulations, and industry exposure.

Assessments

The assessment system for the B.A. (Journalism & Mass Communication) program is designed to genuinely measure what students learn and how well they can apply their skills in real-world media situations. Instead of relying only on final exams, the program uses a balanced mix of continuous assessments, practical work, and end-semester evaluations.

Students are encouraged to participate in class discussions, submit assignments, create digital content, and work on group projects that reflect industry-style tasks.

Practical assessments—such as news reporting, video production, photography, anchoring, and design projects—help students build confidence and creativity. Periodic quizzes, presentations, and reflective journals ensure consistent learning throughout the semester. The evaluation pattern also includes internships, fieldwork, and major projects to test students’ professional readiness. Overall, the assessment approach focuses on skill development, conceptual clarity, and hands-on experience, ensuring students are prepared for diverse roles in the media and communication sector.

Certifications Offered

Digital Marketing (Google / Facebook Blueprint)
Mobile Journalism (MOJO)
Video Editing & Post-Production Tools
Basic Photography Skills
Media Ethics
Fact-Checking
Social Media Management

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Admission Process

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Course Details

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KEY TAKEAWAYS

Industry-Focused Curriculum: The program is designed in partnership with media professionals, ensuring students learn skills that directly match the needs of newsrooms, digital platforms, advertising agencies, and PR firms.
Hands-on Learning Experience: From newsroom simulations and studio production to field reporting and multimedia storytelling, students get practical exposure from the very first semester.
State-of-the-Art Media Labs: Equipped with modern cameras, editing suites, audio studios, and digital content creation tools to help students build professional portfolios.
Strong Internship & Placement Support: Students receive guidance and opportunities to intern with reputed media houses, production studios, government communication units, and corporate communication teams.
Holistic Skill Development: Focus on enhancing communication skills, creativity, critical thinking, media ethics, and research capabilities required for diverse media careers.
Research-Oriented Pathway: The Honors with Research track helps students develop strong academic foundations and pursue higher education, publications, and research-based careers.
Entrepreneurship & New Media Readiness: Special emphasis on digital media, content creation, and media entrepreneurship for students aspiring to start their own platforms or media ventures

Student Projects

News Anchoring

News reporting

News editing

Blog writing

ENG production

CSR activity

SYLLABUS

Throughout the course, the students are provided with following projects

1. Print and Publishing (4-Credits)

2. Introduction to Mass Communication (4-Credits)

3. Introduction to New Media (4-Credits)

4. General Elective-I(A) (4-Credits)

5. Communicative English (2-Credits)

6. Physical Health & Fitness (2-Credits)

1. Basics of Still Photography (4-Credits)

2. Radio Theory and Practice (4-Credits)

3. TV as a Medium of Mass Communication (4-Credits)

4. General Elective I(B) (4-Credits)

5. Academic Writing (2-Credits)

6. Computer Applications (2-Credits)

1. Public Relations (4-Credits)

2. Reporting and Editing (4-Credits)

3. Camera and Lighting Techniques (4-Credits)

4. Presentation Skills/Health Communication/MOOC-1 (4-Credits)

5. Professional Communication (2-Credits)

6. Environmental Studies (2-Credits)

1. Television Production: Theory and Practice (4-Credits)

2. Advertising: Concepts and Processes (4-Credits)

3. Development Communication (4-Credits)

4. Creative Writing/News Anchoring/Web Journalism (4-Credits)

5. Soft Skills Training (2-Credits)

6. EDGE-1 (2-Credits)

1. Corporate Communication (4-Credits)

2. Creative Advertising (4-Credits)

3. Video Editing and Sound Recording (4-Credits)

4. Content Writing/Social Media Marketing/Cultural Studies and Art Forms (4-Credits)

5. Branding Strategies (2-Credits)

6. EDGE-2 (2-Credits)

1. Introduction To International Media/Political Communication/MOOC-2 (4-Credits)

2. Rural Journalism/Media and Human Rights/MOOC-3 (4-Credits)

3. Sports Journalism/Understanding Cinema/MOOC-4 (4-Credits)

4. Media Entrepreneurship Development (2-Credits) (4-Credits)

5. EDGE-3 (2-Credits)

6. Internship (4-Credits)

JOB ROLES/ CAREER PROSPECTS

The course will prepare you for a wide variety of roles in Design field such as

Software Proficiency

The B.A. (Journalism & Mass Communication) program at AAFT uses industry-standard tools and real newsroom simulations to build practical, job-ready skills. Students get licensed access to professional editing, design, and production software in campus labs, along with hands-on experience in multi-camera studios, teleprompter setups, radio labs, and digital newsroom systems.

Editing, Design & Multimedia Production

Adobe Photoshop
Adobe Premiere Pro
Adobe Audition
Adobe InDesign
Adobe Creative Cloud (Suite access)
Final Cut Pro
DaVinci Resolve
Avid Media Composer

Digital & Multimedia Journalism

Canva Pro
Hootsuite
Buffer

Newsroom & Broadcast Simulations

Multi-camera studio setup
Teleprompters
Audio consoles
Digital newsroom software

Radio Production Tools

RCS Zetta
Adobe Audition (radio editing)

PLACEMENT TIE-UPS

GET TRAINED BY THE WORLD-CLASS FACULTY

We boast a team of highly qualified professors who are acclaimed practitioners in their respective industries. The team is dedicated to helping students prepare themselves for a successful career and life through their enriched insights and experience.

Ms. Ankisha Mishra

Assistant Professor

Ms. Rashmi Priya

Assistant Professor SOJMC

OUR INFRASTRUCTURE

Our state-of-the-art infrastructure boasts industry-relevant advanced studios, labs, high-end equipment, the latest I-Macs and windows systems with relevant software, etc., to ensure that students get a first-hand understanding of industry concepts and work.