ABOUT THE B.A. (Event Management)
The B.A. (Event Management) program offers an immersive journey into the dynamic world of planning, coordination, and live experiences. Students gain hands-on exposure across every stage of the event lifestyle, from concept development and budgeting to production and post-event evaluation.
- Event operations and logistics
- Sponsorships acquisition & brand partnerships
- Event budgeting, finance and taxation
- Vendor negotiation and stakeholder coordination
- Event technology, digital innovation & AV systems
- Experiential marketing, BTL activation & social media promotions
- Hospitality management & audience experience design
- Safety, risk management & compliance
The pedagogy is built across six learning pillars:
- Teamwork
- Project Management
- Creative decision-making
- General Awareness
- Problem-Solving Skills
- Practical, project-based learning
Program Duration:
- 3 years B.A. (Event Management)
- 4 years B.A. (Event Management Hons./Hons. with research) (Optional)
Total Credits:
- 120 B.A. (Event Management)
- 180 B.A. (Event Management Hons./Hons. with research)
Start Date: August 2026
Learning Outcomes
- Demonstrate comprehensive knowledge of the event management lifecycle
- Apply strategic marketing, branding and audience engagement techniques
- Develop financial planning, budgeting and accounting skills for responsible event management
- Utilize industry-relevant tools and multimedia technologies for event design and production
- Exhibit strong communication and interpersonal skills crucial for client relations
- Engage in critical thinking and problem-solving during real-time event challenges
- Produce a professional event portfolio and complete an industry internship/project.
Assessments
The assessment structure of the B.A. (Event Management) program follows a balanced combination of Continuous Internal Assessment (CIA) and End Semester Examination (ESE), as detailed in the NEP curriculum document. Continuous Internal Assessment carries 30 marks, comprising a mid-semester exam, class test, assignments, and class performance, which collectively evaluate conceptual understanding, analytical thinking, creativity, and participation. Assignments may include case study analyses, event proposals, reports, practical tasks, reflective journals, or design submissions depending on the course.
The End Semester Examination carries 70 marks and follows a structured question paper format divided into Objective/MCQs, Short Answer Questions, and Descriptive Questions to assess foundational knowledge, application abilities, and critical reasoning. Practical or lab-based courses evaluate students through demonstrations, viva voce, practical files, and project submissions. Together, CIA and ESE ensure continuous engagement, timely feedback, and comprehensive evaluation of theoretical proficiency and practical skill development, aligned with industry expectations and NEP guidelines.
KEY TAKEAWAYS
- Industry-aligned, skill-based curriculum combining academic rigor with industry relevance
- Comprehensive blend of theoretical, practical and field-based learning experiences.
- Experiential pedagogy emphasizing live projects, workshops and case studies.
- Strong industry interface through guest lectures, seminars and collaborative projects
- Emphasis on ethics, sustainability and innovation in event design and execution
- Focus on entrepreneurship and employability, enabling learners to start independent ventures or join professional firms
- Exposure to digital tools and multimedia applications for modern event management practices.
Student Projects
Curriculum of our Events management course rolls out in such a manner that the students get ample chances to gain hands-on experience in making Print/ Radio Advertisements, events, Taglines, Posters, Brochures, Photo Exhibition, etc
Mock Press release
Organizing Wedding event
Designing event plan
Organizing corporate event
Project's
Video
SYLLABUS
Throughout the course, the students are provided with following projects
Semester I
- Basics of Event Management (4 Credits)
- Introduction and History and Media Industry (4 Credits)
- Event Financing and Accounting (4 Credits)
- Generic Elective (GE) (4 Credits)
- Ability Enhancement Course (AEC) (2 Credits)
- Value Added Course (VAC) (2 Credits)
Semester II
- Event Marketing (4 Credits)
- Event Operations and Logistics (4 Credits)
- Event Planning (4 Credits)
- Generic Elective (GE) (4 Credits)
- Ability Enhancement Course (AEC) : Academic Writing (2 Credits)
- Skill Enhancement Course (SEC) (2 Credits)
Semester III
- Event Sponsorship & Hospitality (4 Credits)
- Design Technology (4 Credits)
- Ethics and Laws of Event Management (4 Credits)
- Discipline Specific Elective (DSE) (4 Credits)
- Ability Enhancement Course (AEC) (2 Credits)
- Value Added Course (VAC)- III (2 Credits)
Semester IV
- Event Set Designing (4 Credits)
- Wedding Planning (4 Credits)
- Still Photography (4 Credits)
- Discipline Specific Elective (DSE) (4 Credits)
- Ability Enhancement Course (AEC) (2 Credits)
- Skill Enhancement Course (SEC) (2 Credits)
Semester V
- Event Production (4 Credits)
- Marketing Research (4 Credits)
- Sound and Lighting (4 Credits)
- Discipline Specific Elective (DSE) (4 Credits)
- Value Added Course (VAC) - III (2 Credits)
- Skill Enhancement Course (SEC) (2 Credits)
Semester VI
- Internship (Compulsory) (4 Credits)
- Discipline Specific Elective (DSE) I (4 Credits)
- Discipline Specific Elective (DSE) II (4 Credits)
- Discipline Specific Elective (DSE) III (4 Credits)
- Value Added Course (VAC) - III (2 Credits)
- Skill Enhancement Course (SEC) (2 Credits)
Semester I
- Basics of Event Management (4 Credits)
- Introduction and History and Media Industry (4 Credits)
- Event Financing and Accounting (4 Credits)
- Generic Elective (GE) (4 Credits)
- Ability Enhancement Course (AEC) (2 Credits)
- Value Added Course (VAC) (2 Credits)
Semester II
- Event Marketing (4 Credits)
- Event Operations and Logistics (4 Credits)
- Event Planning (4 Credits)
- Generic Elective (GE) (4 Credits)
- Ability Enhancement Course (AEC) : Academic Writing (2 Credits)
- Skill Enhancement Course (SEC) (2 Credits)
Semester III
- Event Sponsorship & Hospitality (4 Credits)
- Design Technology (4 Credits)
- Ethics and Laws of Event Management (4 Credits)
- Discipline Specific Elective (DSE) (4 Credits)
- Ability Enhancement Course (AEC) (2 Credits)
- Value Added Course (VAC)- III (2 Credits)
Semester IV
- Event Set Designing (4 Credits)
- Wedding Planning (4 Credits)
- Still Photography (4 Credits)
- Discipline Specific Elective (DSE) (4 Credits)
- Ability Enhancement Course (AEC) (2 Credits)
- Skill Enhancement Course (SEC) (2 Credits)
Semester V
- Event Production (4 Credits)
- Marketing Research (4 Credits)
- Sound and Lighting (4 Credits)
- Discipline Specific Elective (DSE) (4 Credits)
- Value Added Course (VAC) - III (2 Credits)
- Skill Enhancement Course (SEC) (2 Credits)
Semester VI
- Internship (Compulsory) (4 Credits)
- Discipline Specific Elective (DSE) I (4 Credits)
- Discipline Specific Elective (DSE) II (4 Credits)
- Discipline Specific Elective (DSE) III (4 Credits)
- Value Added Course (VAC) - III (2 Credits)
- Skill Enhancement Course (SEC) (2 Credits)
Semester VII (Honors)
- Consumer Behavior (4 Credits)
- Event Technology & Innovation (4 Credits)
- Leadership Skills and Managerial Effectiveness (4 Credits)
- Discipline Specific Elective (DSE) - I (4 Credits)
- Discipline Specific Elective (DSE) - II (4 Credits)
Semester VIII (Honors)
- Broadcasting Events (4 Credits)
- Event Consultancy (4 Credits)
- Managing Mega and Major Events (4 Credits)
- Event Financial Management and Taxation (4 Credits)
- Brand Management (4 Credits)
B.A. in Event Management (Honors with Research)
- Broadcasting Events (4 Credits)
- Event Consultancy (4 Credits)
- Dissertation (12 Credits)
JOB ROLES/ CAREER PROSPECTS
The course will prepare you for a wide variety of roles in Design field such as
Software Proficiency
-
The B.A. (Event Management) program integrates a wide range of professional tools, software, and simulation-based learning systems to ensure students develop industry-ready technical proficiency.
Editing & Design Tools
- Meta Business Suite
- Google Analytics
- MS Excel
- Google Sheets
- Canva
- Adobe Creative Suite
- AutoCAD
- SketchUp
Academic Partner:
Supported by:
PLACEMENT TIE-UPS
GET TRAINED BY THE WORLD-CLASS FACULTY
We boast a team of highly qualified professors who are acclaimed practitioners in their respective industries. The team is dedicated to helping students prepare themselves for a successful career and life through their enriched insights and experience.
Dr. Shweta Bajaj
Head of Department HODOUR INFRASTRUCTURE
Our state-of-the-art infrastructure boasts industry-relevant advanced studios, labs, high-end equipment, the latest I-Macs and windows systems with relevant software, etc., to ensure that students get a first-hand understanding of industry concepts and work.
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