ABOUT THE B.A. in Event Management
The BA in Event Management is designed for aspiring professionals who want to build a successful career in the fast-paced events industry. This event management degree offers an immersive learning experience, equipping students with the creative, managerial, and operational skills required to plan and execute impactful events. As part of the Bachelor of Event Management course, students gain hands-on exposure to every stage of the event lifecycle, from concept development and budgeting to production, marketing, logistics, and post-event evaluation. The event management syllabus includes industry-relevant subjects such as -
- Event operations and logistics
- Sponsorships acquisition & brand partnerships
- Event budgeting, finance and taxation
- Vendor negotiation and stakeholder coordination
- Event technology, digital innovation & AV systems
- Experiential marketing, BTL activation & social media promotions
- Hospitality management & audience experience design
- Safety, risk management & compliance
The pedagogy is built across six learning pillars:
- Teamwork
- Project Management
- Creative decision making
- General Awareness
- Problem-Solving Skills
- Practical, project-based learning
Program Duration:
- 3 years B.A. (Event Management)
- 4 years B.A. (Event Management Hons./Hons. with research) (Optional)
Total Credits:
- 120 B.A. (Event Management)
- 180 B.A. (Event Management Hons./Hons. with research)
Start Date: August 2026
Learning Outcomes
- Demonstrate comprehensive knowledge of the event management lifecycle
- Apply strategic marketing, branding and audience engagement techniques
- Develop financial planning, budgeting and accounting skills for responsible event management
- Utilize industry-relevant tools and multimedia technologies for event design and production
- Exhibit strong communication and interpersonal skills crucial for client relations
- Engage in critical thinking and problem-solving during real-time event challenges
- Produce a professional event portfolio and complete an industry internship/project.
Assessments
The assessment structure of the B.A. (Event Management) program follows a balanced combination of Continuous Internal Assessment (CIA) and End Semester Examination (ESE), as detailed in the NEP curriculum document. Continuous Internal Assessment carries 30 marks, comprising a mid-semester exam, class test, assignments, and class performance, which collectively evaluate conceptual understanding, analytical thinking, creativity, and participation. Assignments may include case study analyses, event proposals, reports, practical tasks, reflective journals, or design submissions depending on the course.
The End Semester Examination carries 70 marks and follows a structured question paper format divided into Objective/MCQs, Short Answer Questions, and Descriptive Questions to assess foundational knowledge, application abilities, and critical reasoning. Practical or lab-based courses evaluate students through demonstrations, viva voce, practical files, and project submissions. Together, CIA and ESE ensure continuous engagement, timely feedback, and comprehensive evaluation of theoretical proficiency and practical skill development, aligned with industry expectations and NEP guidelines.
KEY TAKEAWAYS
- Industry-aligned, skill-based curriculum combining academic rigor with industry relevance
- Comprehensive blend of theoretical, practical and field-based learning experiences.
- Experiential pedagogy emphasizing live projects, workshops and case studies.
- Strong industry interface through guest lectures, seminars and collaborative projects
- Emphasis on ethics, sustainability and innovation in event design and execution
- Focus on entrepreneurship and employability, enabling learners to start independent ventures or join professional firms
- Exposure to digital tools and multimedia applications for modern event management practices.
Student Projects
Curriculum of our Events management course rolls out in such a manner that the students get ample chances to gain hands-on experience in making Print/ Radio Advertisements, events, Taglines, Posters, Brochures, Photo Exhibition, etc
Mock Press release
Organizing Wedding event
Designing event plan
Organizing corporate event
Project's
Video
SYLLABUS
Throughout the course, the students are provided with following projects
Semester I
- Basics of Event Management (4 Credits)
- Introduction and History and Media Industry (4 Credits)
- Event Financing and Accounting (4 Credits)
- Generic Elective (GE) (4 Credits)
- Ability Enhancement Course (AEC) (2 Credits)
- Value Added Course (VAC) (2 Credits)
Semester II
- Event Marketing (4 Credits)
- Event Operations and Logistics (4 Credits)
- Event Planning (4 Credits)
- Generic Elective (GE) (4 Credits)
- Ability Enhancement Course (AEC) : Academic Writing (2 Credits)
- Skill Enhancement Course (SEC) (2 Credits)
Semester III
- Event Sponsorship & Hospitality (4 Credits)
- Design Technology (4 Credits)
- Ethics and Laws of Event Management (4 Credits)
- Discipline Specific Elective (DSE) (4 Credits)
- Ability Enhancement Course (AEC) (2 Credits)
- Value Added Course (VAC)- III (2 Credits)
Semester IV
- Event Set Designing (4 Credits)
- Wedding Planning (4 Credits)
- Still Photography (4 Credits)
- Discipline Specific Elective (DSE) (4 Credits)
- Ability Enhancement Course (AEC) (2 Credits)
- Skill Enhancement Course (SEC) (2 Credits)
Semester V
- Event Production (4 Credits)
- Marketing Research (4 Credits)
- Sound and Lighting (4 Credits)
- Discipline Specific Elective (DSE) (4 Credits)
- Value Added Course (VAC) - III (2 Credits)
- Skill Enhancement Course (SEC) (2 Credits)
Semester VI
- Internship (Compulsory) (4 Credits)
- Discipline Specific Elective (DSE) I (4 Credits)
- Discipline Specific Elective (DSE) II (4 Credits)
- Discipline Specific Elective (DSE) III (4 Credits)
- Value Added Course (VAC) - III (2 Credits)
- Skill Enhancement Course (SEC) (2 Credits)
Semester I
- Basics of Event Management (4 Credits)
- Introduction and History and Media Industry (4 Credits)
- Event Financing and Accounting (4 Credits)
- Generic Elective (GE) (4 Credits)
- Ability Enhancement Course (AEC) (2 Credits)
- Value Added Course (VAC) (2 Credits)
Semester II
- Event Marketing (4 Credits)
- Event Operations and Logistics (4 Credits)
- Event Planning (4 Credits)
- Generic Elective (GE) (4 Credits)
- Ability Enhancement Course (AEC) : Academic Writing (2 Credits)
- Skill Enhancement Course (SEC) (2 Credits)
Semester III
- Event Sponsorship & Hospitality (4 Credits)
- Design Technology (4 Credits)
- Ethics and Laws of Event Management (4 Credits)
- Discipline Specific Elective (DSE) (4 Credits)
- Ability Enhancement Course (AEC) (2 Credits)
- Value Added Course (VAC)- III (2 Credits)
Semester IV
- Event Set Designing (4 Credits)
- Wedding Planning (4 Credits)
- Still Photography (4 Credits)
- Discipline Specific Elective (DSE) (4 Credits)
- Ability Enhancement Course (AEC) (2 Credits)
- Skill Enhancement Course (SEC) (2 Credits)
Semester V
- Event Production (4 Credits)
- Marketing Research (4 Credits)
- Sound and Lighting (4 Credits)
- Discipline Specific Elective (DSE) (4 Credits)
- Value Added Course (VAC) - III (2 Credits)
- Skill Enhancement Course (SEC) (2 Credits)
Semester VI
- Internship (Compulsory) (4 Credits)
- Discipline Specific Elective (DSE) I (4 Credits)
- Discipline Specific Elective (DSE) II (4 Credits)
- Discipline Specific Elective (DSE) III (4 Credits)
- Value Added Course (VAC) - III (2 Credits)
- Skill Enhancement Course (SEC) (2 Credits)
Semester VII (Honors)
- Consumer Behavior (4 Credits)
- Event Technology & Innovation (4 Credits)
- Leadership Skills and Managerial Effectiveness (4 Credits)
- Discipline Specific Elective (DSE) - I (4 Credits)
- Discipline Specific Elective (DSE) - II (4 Credits)
Semester VIII (Honors)
- Broadcasting Events (4 Credits)
- Event Consultancy (4 Credits)
- Managing Mega and Major Events (4 Credits)
- Event Financial Management and Taxation (4 Credits)
- Brand Management (4 Credits)
B.A. in Event Management (Honors with Research)
- Broadcasting Events (4 Credits)
- Event Consultancy (4 Credits)
- Dissertation (12 Credits)
Program Fee Structure
Explore detailed tuition fees, installment-wise breakdown, scholarships and flexible EMI options.
| Course | Duration | Admission | 1st Installment | 2nd Installment | 3rd Installment | 4th Installment | 5th Installment | 6th Installment | 7th Installment | 8th Installment | 9th Installment | 10th Installment | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| B.A. (Event Management) | 3 Year | 30,000 | 88,500 | 88,500 | 88,500 | 88,500 | 88,500 | 88,500 | - | - | - | - | 561,000 |
| B.A. (Honors) (Event Management) | 4 Year | 30,000 | 88,500 | 88,500 | 88,500 | 88,500 | 88,500 | 88,500 | 82,500 | 82,500 | - | - | 726,000 |
Important Notes
JOB ROLES/ CAREER PROSPECTS
The course will prepare you for a wide variety of roles in Design field such as
Software Proficiency
The B.A. (Event Management) (Honors / Honors with Research) program combines industry-standard tools, software, and simulation-based learning to build technical proficiency. As a comprehensive choice among event management courses after 12th, it offers hands-on training in event planning, budgeting, design, production, and execution. This practical approach strengthens the event management degree, preparing graduates to manage modern events across diverse industry settings.
Editing & Design Tools
- Meta Business Suite
- Google Analytics
- MS Excel
- Google Sheets
- Canva
- Adobe Creative Suite
- AutoCAD
- SketchUp
Academic Partner:
Supported by:
PLACEMENT TIE-UPS
GET TRAINED BY THE WORLD-CLASS FACULTY
We boast a team of highly qualified professors who are acclaimed practitioners in their respective industries. The team is dedicated to helping students prepare themselves for a successful career and life through their enriched insights and experience.
Dr. Shweta Bajaj
Head of Department HODOUR INFRASTRUCTURE
Our state-of-the-art infrastructure boasts industry-relevant advanced studios, labs, high-end equipment, the latest I-Macs and windows systems with relevant software, etc., to ensure that students get a first-hand understanding of industry concepts and work.
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FAQs
Throughout the course, the students are provided with following information
B.A. (Event Management) is a 3-year undergraduate degree that trains students in the planning, coordination, and execution of live experiences. The programme covers the full event lifecycle, including concept development, budgeting, sponsorship acquisition, vendor negotiation, production, marketing, and post-event evaluation, through a mix of classroom learning and hands-on, project-based training.
Yes. India's events, experiential marketing, and BTL activation industry has grown steadily alongside weddings, corporate functions, brand launches, and live entertainment, creating consistent demand for trained event professionals. A BA in Event Management builds practical skills in logistics, sponsorship, budgeting, and client servicing that map directly to entry-level and mid-level roles across event agencies, corporates, and hospitality brands.
A BA in Event Management focuses on the creative and practical side of the industry. You learn how to plan, design, organise, and execute events, with subjects such as event production, set design, sponsorship, and wedding planning. A BBA in Event Management, on the other hand, combines business management with event management. Along with learning about events, you also study subjects like marketing, finance, human resources, and business administration, giving you a broader understanding of how businesses operate.
Graduates typically move into roles such as Event Executive, Event Coordinator, Event Marketing Executive, Production Assistant, Client Servicing Executive, Sponsorship Manager, Wedding Planning Executive, and Venue and Logistics Manager, progressing over time into Event Manager, Project Manager, Corporate Events Manager, and eventually Event Director or Operations Head positions.
Fresh graduates in event management in India typically earn ₹2.5 to 5 LPA, depending on the city, employer, and practical experience gained through internships and live projects. Those who have worked on real events during their course often receive better job opportunities and salary packages. With a few years of hands-on experience, professionals can move into senior roles, leading to faster career growth and higher pay.
The career scope in event management is expanding rapidly, with opportunities across weddings, corporate events, concerts, exhibitions, sports events, brand activations, and government events. As more companies invest in live experiences and experiential marketing, the demand for skilled event professionals continues to grow. Graduates can build careers with event management agencies, marketing and PR firms, hospitality brands, media companies, or even start their own event management business.
Strong project management and multitasking ability, budgeting and financial planning, vendor negotiation, client communication, creative problem-solving under time pressure, attention to detail, teamwork, and comfort with digital tools for planning, promotion, and analytics are all central to succeeding in event management.
The course suits students who enjoy organising things, thrive in fast-paced, deadline-driven environments, are comfortable working with people and vendors, and want a creative career that blends planning, marketing, and live execution rather than a purely desk-based role.
The BA in Event Management is a 3-year undergraduate program. Students can also choose the 4-year Honors/Honors with Research option, which includes advanced subjects and a research dissertation for deeper learning.
The BA in Event Management syllabus combines creative, technical, and business-focused subjects. You will study event planning, event marketing, event production, event finance, sponsorship, logistics, wedding planning, set design, sound and lighting, photography, design technology, and event laws. The course also includes skill enhancement, value-added courses, electives, and a compulsory internship to provide practical industry experience. Students who choose the Honors program study advanced subjects such as brand management, event technology, event consultancy, leadership, consumer behaviour, and managing mega events.
Students get hands-on exposure to Meta Business Suite, Google Analytics, MS Excel, Google Sheets, Canva, Adobe Creative Suite, AutoCAD, and SketchUp, supporting the planning, budgeting, design, and promotional work involved in running an event.
The course offers hands-on learning through live event projects, wedding and corporate event planning, branding activities, and event production. Students also gain practical experience in event labs, production studios, workshops, industry seminars, guest lectures, and a compulsory internship, helping them build job-ready skills.
Admission runs through the AAFT Global Entrance Exam (AAFT GEE): candidates submit an application form and registration fee online or offline, appear for an online aptitude test followed by a personal interview with the AAFT Expert Desk, and receive results within about 72 hours. Shortlisted candidates get a selection letter within 3 working days and complete admission by submitting documents and the first installment fee within the given timeline.
Yes. The eligibility criterion is a 10+2 or equivalent certificate from any recognised board, so students from any stream can apply.
The event management course is led by Dr. Shweta Bajaj, Head of the School of Advertising, PR & Events, supported by faculty including Mr. Ram Girdhar, Ms. Aayushi Sharma, Mr Nilesh Sharma, and Dr. Devbrath. Prahlad Kakkar, the renowned ad filmmaker behind campaigns for Pepsi, Maggi, and Britannia, serves as the Industry Dean for the school.