Master of Business Administration – (Executive)

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AAFT has been providing education in media, arts,and management for the past 30 years.

Master of Business Administration – (Executive)

The Master of Business Administration – (Executive) guides its attendants on the skills required to be a professional in digital market specialist in domains like SEO, social media, pay-per-click, conversion optimization, digital analytics, content, mobile, & email marketing, Get one year of Master of Business Administration (Executive) Program & become industry-ready with the latest tools, work on real-world projects.

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Course Details

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KEY TAKEAWAYS

This Executive – Master of business Administration in digital marketing course gives you an in-depth understanding and advanced knowledge of the eight most important digital marketing domains and includes real-world projects for gaining domain experience to help you become industry-ready. You’ll be exposed to 30 digital marketing tools extensive project experience and a digital marketing capstone project to make you job-ready.
After you have completed this Executive – Master of business Administration in digital marketing course, you will receive a digital marketing Degree from AAFT stating that you have acquired the skill set of a Digital Marketing manager or Specialist, validating your ability to lead digital marketing efforts in your organization.

Social media campaign analysis

Throughout the course, the students are provided with following projects
SEO study of websites

Throughout the course, the students are provided with following projects
SEM Case study

Throughout the course, the students are provided with following projects
Create your website

Throughout the course, the students are provided with following projects
Keyword research

Throughout the course, the students are provided with following projects
Blogging

Throughout the course, the students are provided with following projects
Facebook for business

Throughout the course, the students are provided with following projects
Email Marketing

Throughout the course, the students are provided with following projects

SYLLABUS

Semester 1

Introduction of Management concepts and process articulate, illustrate, analyse, synthesize and apply the knowledge of principles and frameworks of management
Effective Marketing Management is the ability to effectively market in cross-cultural settings, in technology-mediated environments
Focus on developing Business Communication in Management
Introduction to the core of Accounting for Managers
Understanding and allied domains to the solutions of Organizational Behaviour
Getting knowledge of the Human Resource Management
Understanding the E-Business with professional tools necessary for the Organization

Semester 2

Introduction to Digital Marketing landscape and current industry trends.

Discovering Your Profitable Niche 2.0 for blogging website

Creating Your WordPress Blog

Mastering the art of Search engine optimization with accurate keyword analysis and planning

Understanding the landscape of Email marketing and Lead Generation.

Learn the art of Social Media & Networking

Lead Generation and Email Marketing

Mastering Facebook and Google Ads

Advance Search Engine Optimization (SEO)

Deep Marketing Automation
Start Earning via your blog- affiliate marketing & YouTube video marketing

JOB ROLES/ CAREER PROSPECTS

The course will prepare you for a wide variety of roles in business.

INDUSTRY LINKS

Many of the staff who currently teach on this course have extensive professional experience in a range of business sectors and many maintain links with industry through consultancy and training work.

Through our Alumni Voices series, you’ll also hear from former postgraduate Marketing students, who will share experiences, including those who work for global media groups or have established their own marketing consultancies.

PLACEMENT TIE-UPS

GET TRAINED BY THE WORLD-CLASS FACULTY

We boast a team of highly qualified professors who are acclaimed practitioners in their respective industries. The team is dedicated to helping students prepare themselves for a successful career and life through their enriched insights and experience.

Mr. Siddhant Balaiya

Head of Department
SOM

Mr. R. Raghvan

Assistant Professor
SOM

OUR INFRASTRUCTURE

Our state-of-the-art infrastructure boasts industry-relevant advanced studios, labs, high-end equipment, the latest I-Macs and windows systems with relevant software, etc., to ensure that students get a first-hand understanding of industry concepts and work.

OUR EVENTS

Our state-of-the-art infrastructure boasts industry-relevant advanced studios, labs, high-end equipment, the latest I-Macs and windows systems with relevant tools, etc., to ensure that students get a first-hand understanding of industry concepts and work.

X-MAS GALA

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Master of Business Administration – (Executive)

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