Planning and Managing Events, whatever their scale, is a mammoth task. It often requires diverse skill sets, knowledge of different industries, and an understanding of the moral and legal aspects. For anyone who loves planning every little aspect of any party, and enjoys the hustle of getting food, decors, and sequences in place, an event management course could be a great start to a rewarding career.
A structured curriculum would allow you to understand what is event management and explore its niches, aiding you while you discover your calling. If you are in a dilemma about enrolling in an event management course, this blog is going to help you through it. Read ahead to weigh your options and decide the right career path for you.
Event Management Course Highlights
Professional undergraduate and postgraduate courses offer a glimpse of the industry and provide the necessary knowledge, skills, and resources to navigate it. You would get acquainted with the basics of event management, explore it as a marketing tool, and delve deeper into the components of organizing an event, and the roles of event planners/managers.
An overview of what an event management firm consists of, challenges and opportunities in event planning, legal frameworks, and ethical considerations are crucial to any curriculum. Understanding of venue, catering, and other related departments and a deep knowledge of Public Relations foster the kind of growth and skill development the industry demands.
In addition to the theory and practical subjects, the degree and diploma programs facilitate industry exposure through internships and classroom projects, and help in networking.
Why Enroll in an Event Management Course?
Formal courses offer endless possibilities in terms of subject matter expertise, technical skills, and digital competencies. You get to work on your creativity, nurture your talents, and sharpen your organizational and planning skills.
Explore New Places And Meet New People
You might have to work with different teams for different types of events. The jobs in event management might require you to travel extensively, within and outside the country. Exploring new places, and getting familiar with different cultures is an important part of event management. Meeting new people can help you in networking and expanding your cultural sensitivity.
Develop Cultural Awareness
It’s crucial to acknowledge cultural nuances and diversity, especially in a profession that involves public interaction, working with a culturally diverse team, hosting events, and traveling between cities. Acknowledging differences and being sensitive toward them ensures a collaborative and safe environment for the team and the clients.
Networking Opportunities
Event management courses facilitate industry experience and provide a range of networking opportunities. You can connect with acclaimed professionals through expert lectures, work with leading companies during internships, participate in classroom projects, and join online forums. These networks prove beneficial when you are looking for better job roles, or working on complex projects.
Project-based Evaluations
Flexible, blended curricula rely more on practical skill-based evaluations. Alongside the theory knowledge, and understanding of fundamentals and principles of the discipline, the syllabus stresses conceptualization, designing PR campaigns, planning events, and working on assignments that could help you build a strong portfolio.
Versatility
If you are going to work as an event planner, you will have to be familiar with all the major aspects of organizing an event. This includes an understanding of catering, decorating, arranging venues, and being tech-savvy. Formal courses will introduce you to all of this and more so you can go about the planning and management ready to face and overcome any obstacles.
High-paying Jobs
Diverse jobs also imply a varied salary structure. Depending on the complexity, research requirements, proficiency, and other specialties, the salary for new professionals can range from ₹4.5 – 6 LPA and beyond.
Rewarding Career
This could be a rewarding career for anyone who loves to travel, enjoys working with different people, and successfully organizes events and functions. You could go to high-rated destinations, meet celebrities and critically acclaimed professionals from different industries, and mix work with fun.
Overview of Available Event Management Courses
UG Courses include a BBA in Event Management and a BA in Event Management. Although they both have the same duration (3 years), the admission requirements, and syllabus might vary a little. The curriculum largely focuses on communication and planning skills, writing ability, and developing an understanding of the discipline. You will learn about the global market, and e-marketing, and get used to digital tools. PR, advertising, campaign planning, understanding video and TV formats, knowing legal frameworks, and analyzing consumer behavior are other important parts of the curriculum.
An MBA or MA in Event Management is an advanced degree that provides a holistic understanding of the discipline. Throughout the 2 years, you can explore subjects like financial accounting, HR management, advertising, Public Relations, Brand management, image creation, consumer behavior, and ethical and legal aspects of event planning. You will develop a digital competency and be able to build a portfolio by the end of the course.
Certificate Courses typically span 10 weeks to 1 year. Depending on the duration and specializations, these cover a range of topics including basics of event planning and management, PR, marketing strategies, digital and social media marketing, logistics, operations, and F&B management. It also focuses on ethical and legal considerations, sustainable choices, safety and security measures, and budget and accounting.
A 1-year Diploma in event management would introduce you to the fundamentals of event management, PR, marketing, and advertising. You can learn about relevant legal aspects, planning and executing small and big-budget events, safety and security measures, and organizing press conferences. You will get to work with the latest software and understand the industry thoroughly.
Eligibility Criteria for Degree Courses
If you are applying for an Undergraduate Course, you will need to complete your 10+2 (any subject combination) with a minimum of 50% aggregate or equivalent CGPA (from a recognized board).
For applicants interested in Master’s degree courses, you will need a minimum of 10+2+3 (undergraduate degree) years of education with any subject combination from a recognized institute/university. The minimum aggregate score varies between 50% and 60% depending on the institute you’re applying to.
Eligibility Criteria for Enrolment in Diploma and Certificate Programs
Most certification courses only require completion of 10+2 from a recognized board. You can pursue these independently or as a specialization alongside your undergraduate or postgraduate degree.
To apply for UG diplomas, you must have a minimum of 50%-55% aggregate (or equivalent CGPA) in your 10+2.
PG diplomas might have a stream or subject criteria in graduation depending on the institution. However, you will need to complete your 10+2 followed by a minimum of a 3-year degree course with a 50% aggregate (or equivalent CGPA) from an accredited university.
Entrance Exam/ Aptitude Tests
Since Event Management is a specialized UG degree, many universities conduct their independent eligibility tests. However, CUET-UG and other equivalent exams will allow you to pursue a BBA in Event Management.
MBA in Event Management can be studied upon qualifying CAT or Common Admission Test for IIMs and other Reputed institutes, MAT, and NMAT by GMAC. CUET-PG allows you to study MA in Event management in registered colleges.
Admission Process for Event Management Courses in India
The Admission process mostly consists of 4 to 5 steps including registration, counseling, and other necessary processes.
- Fill out the application form – check the eligibility criteria for the institute you’re applying to (or general criteria), and fill out the application (online/offline).
- Entrance Test – once you’ve satisfied the criteria and filled out the form, you will be required to take a pen-paper or computer-based entrance test.
- Personal Interview (Optional) – Some institutes might require you to appear for a desk interview/online interview once you’ve cleared the entrance test.
- Counseling/Document Verification – Upon clearing the eligibility tests (and/or PI), you will be able to choose a campus/institution via a rank-based merit system. This process is followed by verifying your qualifications and other necessary documents.
- Fee Payment and Admission Confirmation – The final step in this process is depositing the required fee via demand draft/online transfer and completing your enrolment process.
Course Fees
Multiple factors influence the course fees for event management. These include the nature of the course, interdisciplinary subjects included, infrastructure, industry exposure, location, and other such factors.
Here’s a brief overview of how much various event management courses might cost in India-
| Type of Course | Fee Range (in INR – ₹) |
|---|---|
| BBA in Event Management | ₹50,000 – ₹6,00,000 |
| BA in Event Management | ₹12,000 – ₹4,10,000 |
| MBA in Event Management | ₹60,000 – ₹12,00,000 |
| Diploma in Event Management | ₹8,000 – ₹1,40,000 |
| Certification Courses | ₹2,000 – ₹1,40,000 |
Job Opportunities
With a degree in event management, PR, and related fields, you can get an opportunity to work in various roles. Some of these roles offer travel opportunities and high salaries. Depending on your interests and skills, you can build a portfolio that reflects your unique style and connect with HR managers across industries.
| Job Title | Approximate Salary Range (entry-level) in INR – ₹ |
|---|---|
| Event Manager | ₹4,40,000 – ₹4,80,000 |
| Event Planner | ₹2,80,000 – ₹3,50,000 |
| Venue Manager | ₹2,50,000 – ₹5,70,000 |
| Wedding Planner | ₹2,50,000 – ₹4,00,000 |
| Client Service Executive | ₹3,30,000 – ₹3,80,000 |
| PR Manager | ₹2,80,000 – ₹3,50,000 |
| Events Executive | ₹3,00,000 – ₹3,80,000 |
| Event Account Manager/Account Management Executive | ₹3,20,000 – ₹5,80,000 |
End Note
From an intimate gathering to large-scale events, award shows, concerts, and Movie Premieres or academic conferences and corporate parties, event managers plan out every tiny detail. A team consisting of diverse professionals – technical, managerial, and creative – works tirelessly to ensure an event’s success.
If you are looking for a comprehensive curriculum that would provide all the necessary training, check out AAFT University School of Digital Marketing. The courses provide internship opportunities and aim to develop your knowledge of Event Management through a detail-oriented syllabus and periodic lectures by acclaimed professionals.