- Understand the role of advertising agency, determining the media planning & selection.
- Develop an effective advertising program for proper positioning.
- Comprehend the critical thinking skills to analyze, develop, and implement effective advertising solutions.
- Develop concepts and incorporate aesthetics and layout in the design process for advertising campaigns and marketing communications.
- Analyse basics of Consumer Behaviour and its determinants.
- Develop skills to create advertising, image editing, retouching and manipulations, color corrections etc.
- Aware of the basic process of television production.
- Use English language appropriately for functional skills like listening, reading, writing, and speaking.
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