PG Diploma in Advertising and Brand Communication Course Raipur, India

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AAFT has been providing education in media, arts,and management for the past 30 years.

PG Diploma in Advertising & Brand Communication

PG Diploma in ABC the program provides business management skills relevant in the modern workplace of Advertising and Brand communication. The program has been designed to provide students with competencies of basic concepts and principles in relation to better decision making in the fields of advertising. PG Diploma in ABC is one year course with 2 semesters.

Admission Process

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Course Details

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Key Takeaways

Demonstrate knowledge of the nature and processes of Advertising and brand management
Apply the concepts and techniques in the application for developing and designing an effective advertising and sales promotion program
Understand the role of advertising agency, determining the media planning and selection.
Appraise the key issues in managing a brand portfolio and making strategic brand decisions.
Identify the dealer-oriented promotion techniques, customer-oriented promotion techniques and the salesmen-oriented promotion techniques.
Communicate unique marketing mixes and selling prepositions for advertisement specific products and services.
Demonstrate the interpersonal communication skills, business etiquettes and relationship building skills.

Designing Ad Creative for new product.
Prepare marketing mix of imaginary product.
Conducting survey for identifying customer behaviour.
Creating brand identity of demo product.
Evaluating brand equity of selected brand.
Designing brand camping for new start up.
Design creative for the sports brand.
Identify the promotion techniques for brands from different sector.

Project's
Video

Syllabus

Semester 1

Understand the role of advertising agency, determining the media planning & selection.
Develop an effective advertising program for proper positioning.
Comprehend the critical thinking skills to analyze, develop, and implement effective advertising solutions.
Develop concepts and incorporate aesthetics and layout in the design process for advertising campaigns and marketing communications.
Analyse basics of Consumer Behaviour and its determinants.
Develop skills to create advertising, image editing, retouching and manipulations, color corrections etc.
Aware of the basic process of television production.
Use English language appropriately for functional skills like listening, reading, writing, and speaking.

Semester 2

Apprehend the advertising campaigns across the different media segments.

Develop a basic creative strategy for the creation of persuasive messages.

Apply the skills to manage brand over geographic boundaries and managing a global brand.

Develop skills to understand color theory to apply as per the product and design requirement.
Apply the theoretical knowledge to practical business environment.

Job roles/Career Prospects

The course will prepare you for a wide variety of roles in business.

Industry links

Many of the staff who currently teach on this course have extensive professional experience in a range of business sectors and many maintain links with industry through consultancy and training work.

Through our Alumni Voices series, you’ll also hear from former graduate event management students, who will share experiences, including those who work for many groups or have established their own event management consultancies.

PLACEMENT TIE-UPS

GET TRAINED BY THE WORLD-CLASS FACULTY

We boast a team of highly qualified professors who are acclaimed practitioners in their respective industries. The team is dedicated to helping students prepare themselves for a successful career and life through their enriched insights and experience.

Dr. Shweta Bajaj

Head of Department
HOD

OUR INFRASTRUCTURE

Our state-of-the-art infrastructure boasts industry-relevant advanced studios, labs, high-end equipment, the latest I-Macs and windows systems with relevant software, etc., to ensure that students get a first-hand understanding of industry concepts and work.