ABOUT THE PG DIPLOMA IN ADVERTISING & BRAND COMMUNICATION
PG Diploma in ABC the program provides business management skills relevant in the modern workplace of Advertising and Brand communication. The program has been designed to provide students with competencies of basic concepts and principles in relation to better decision making in the fields of advertising. PG Diploma in ABC is one year course with 2 semesters.
Key Takeaways
- Demonstrate knowledge of the nature and processes of Advertising and brand management
- Apply the concepts and techniques in the application for developing and designing an effective advertising and sales promotion program
- Understand the role of advertising agency, determining the media planning and selection.
- Appraise the key issues in managing a brand portfolio and making strategic brand decisions.
- Identify the dealer-oriented promotion techniques, customer-oriented promotion techniques and the salesmen-oriented promotion techniques.
- Communicate unique marketing mixes and selling prepositions for advertisement specific products and services.
- Demonstrate the interpersonal communication skills, business etiquettes and relationship building skills.
Industry links
Many of the staff who currently teach on this course have extensive professional experience in a range of business sectors and many maintain links with industry through consultancy and training work.
Through our Alumni Voices series, you’ll also hear from former graduate event management students, who will share experiences, including those who work for many groups or have established their own event management consultancies.
PLACEMENT TIE-UPS
GET TRAINED BY THE WORLD-CLASS FACULTY
We boast a team of highly qualified professors who are acclaimed practitioners in their respective industries. The team is dedicated to helping students prepare themselves for a successful career and life through their enriched insights and experience.
Dr. Shweta Bajaj
Head of Department HODOUR INFRASTRUCTURE
Our state-of-the-art infrastructure boasts industry-relevant advanced studios, labs, high-end equipment, the latest I-Macs and windows systems with relevant software, etc., to ensure that students get a first-hand understanding of industry concepts and work.
OUR EVENTS
Red Camera Workshop
Nukkad Natak Smart Rajya
Theatre Production: Chaninpur Ki Dastan
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