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AAFT has been providing education in media, arts,and management for the past 30 years.

BA in Event Management

BAEM the program provides business management skills relevant in the modern workplace of events Management. The program has been designed to provide students with competencies of basic concepts and principles in relation to better decision making in the fields of Event management. It is 3 years program with 6 semesters with mix blend of theory and practical.

Key Takeaways

  • Develop managerial skills and theoretical knowledge for managing Events with special focus on functional areas of Event management.
  • Enable learners to acquire advanced theoretical knowledge on research methods and techniques and develop capabilities in the application of research in solving Event management problems
  • Acquire expertise in specialized fields like Event planning, laws, budgeting, Marketing, Managing special events and information technology for events.
  • Facilitate learner to pursue career in professional areas of event management such as Event manager, entrepreneur etc.
  • Conceptualizing & Designing event plan.

  • Mock Press release

  • Designing and planning event registration.

  • Conceptualizing social events.

  • Designing event on social media for different age group.

  • Organising Wedding event

  • Organising corporate event

  • Organising Exhibitions

  • Venue Analysis

  • Organising concerts.




Semester 1

  • Develop the communication skills and clarity of thought and communication.
  • Understanding of events, on the basis of their size, purpose and key services.
  • Design the concept for event and conduct feasibility analysis.
  • Apply the Industry accounting standards and preparation of financial statements.
  • Understand and handle the key processes involved in Public Relations in different industries.
  • Apprehend the ecosystem of event & Media Industry.

Semester 2

  • Understand the concepts of Marketing in contexts of events.
  • Acquire values and attitudes towards understanding complex environmental-economic social challenges and participating actively in solving current environmental problems and preventing the future ones.
  • Assess various event elements (food and beverage, design, entertainment, site selection, etc.) and employ cost-effective ways.
  • Create excel sheet and use formulas and prepare graphs for given data.
  • Make slides and use animation and transition effect in Powerpoint Presentations.

Semester 3

  • Understand business research process and its types.
  • Develop a dynamic webpage.
  • Apply theoretical frameworks to real-world marketing innovation challenges: identifying their key features and implications, setting appropriate marketing objectives and evaluating alternative marketing strategies.
  • Learn the techniques to organize speech.
  • Analyze the nature of risk and risk factors typical to meetings and events.

Semester 4

  • Understand the role of advertising agency, determining the media planning & selection.
  • Develop an understanding of visual design and its elements.
  • Create exciting production design elements to enhance the event purpose and theme.
  • Operates the camera for photography.

Semester 5

  • Understand the process of small business and the institutional facilities available in India.
  • Analyze the Media segment.
  • Analyse the legal component involved in events management.
  • Organise the events with ethics and laws.
  • Ability to apply the knowledge to improve relationship management.
  • Apply the skills for constructing news.

Semester 6

  • Apply the skills for constructing news.
  • Understand different personalities and values determining work behaviour.
  • Set up and operate audio and video equipment.
  • Understand the different types of Special Events.
  • Organize exhibitions and conference.
  • Comprehend different types of special events.

Job roles/Career Prospects

The course will prepare you for a wide variety of roles in business.

Industry links

Many of the staff who currently teach on this course have extensive professional experience in a range of business sectors and many maintain links with industry through consultancy and training work.

Through our Alumni Voices series, you’ll also hear from former graduate event management students, who will share experiences, including those who work for many groups or have established their own event management consultancies.




We boast a team of highly qualified professors who are acclaimed practitioners in their respective industries. The team is dedicated to helping students prepare themselves for a successful career and life through their enriched insights and experience.


Our state-of-the-art infrastructure boasts industry-relevant advanced studios, labs, high-end equipment, the latest I-Macs and windows systems with relevant software, etc., to ensure that students get a first-hand understanding of industry concepts and work.


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