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AAFT has been providing education in media, arts,and management for the past 30 years.

B.A. in Digital Marketing

BA in Digital Marketing Course transforms you into a digital market specialist in domains like SEO, social media, pay-per-click, conversion optimization, digital analytics, content, mobile, & email marketing. Get 36-month Digital Marketing Program & become industry-ready with the latest tools, work on real-world projects, and attend Expert Sessions.

KEY TAKEAWAYS

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  • It’s all about what makes your target audience take action. You will listen for what matters to them & share relevant/interesting content in return.
  • This BA in digital marketing Degree course gives you an in-depth understanding and advanced knowledge of the eight most important digital marketing domains and includes real-world projects for gaining domain experience to help you become industry-ready. You’ll be exposed to 30 digital marketing tools extensive project experience and a digital marketing capstone project to make you job-ready.
  • After you have completed this digital marketing training course, you will receive a digital marketing Degree certificate from AAFT stating that you have acquired the skill set of a Digital Marketing Specialist, validating your ability to lead digital marketing efforts in your organization.
  • Social media campaign analysis

    Throughout the course, the students are provided with following projects

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  • SEO study of websites

    Throughout the course, the students are provided with following projects

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  • SEM Case study

    Throughout the course, the students are provided with following projects

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  • Create your website

    Throughout the course, the students are provided with following projects

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  • Keyword research.

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  • Blogging

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  • Facebook for business.

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  • Email Marketing.

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SYLLABUS

Throughout the course, the students are provided with following projects

Semester 1

  • Introduction to Digital Marketing landscape and current industry trends.
  • Success Mindset
  • Getting the Basic knowledge of Marketing Fundamentals

Semester 2

  • Discovering Your Profitable Niche 2.0 for blogging website
  • Creating Your WordPress Blog
  • Becoming the King of Content

Semester 3

  • Mastering the art of Search engine optimization with accurate keyword analysis and planning
  • Understanding the landscape of Email marketing and Lead Generation.

Semester 4

  • Learn the art of Social Media & Networking
  • Lead Generation and Email Marketing
  • Mastering Facebook Ads
  • Mastering Google Ads
  • Advance Search Engine Optimization (SEO)

Semester 5

  • Deep Marketing Automation
  • The Natural Sales Method
  • Start Earning via your blog- affiliate marketing & YouTube video marketing

Semester 6

  • Internship
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JOB ROLES/ CAREER PROSPECTS

The course will prepare you for a wide variety of roles in Design field such as

INDUSTRY LINKS

Many of the staff who currently teach on this course have extensive professional experience in a range of business sectors and many maintain links with industry through consultancy and training work.

Through our Alumni Voices series, you’ll also hear from former postgraduate Marketing students, who will share experiences, including those who work for global media groups or have established their own marketing consultancies.

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PLACEMENT TIE-UPS

OUR INFRASTRUCTURE

Our state-of-the-art infrastructure boasts industry-relevant advanced studios, labs, high-end equipment, the latest I-Macs and windows systems with relevant software, etc., to ensure that students get a first-hand understanding of industry concepts and work.

START YOUR JOURNEY AT AAFT

Apply

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Brochure

Download our latest prospectus for a detailed look at our programme offerings.

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