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AAFT has been providing education in media, arts,and management for the past 30 years.

M.A PR and Events

MAPRE the program provides business management skills relevant in the modern workplace of public relations and events. The program has been designed to provide students with competencies of basic concepts and principles in relation to better decision making in the fields of Event management and public relations. It is 2 year postgraduate program

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Admission Process

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Course Details

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KEY TAKEAWAYS

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  • To equip the students with requisite knowledge, skills &right attitude necessary for managing the public relations and organizing events.
  • Acquire expertise in specialized fields like Event planning, laws, budgeting, Marketing, Managing special events and information technology for events. 
  • Enable learners to acquire advanced theoretical knowledge on research methods and techniques and develop capabilities in the application of research in solving Events and Public Relation problems.
  • Facilitate learner to pursue career in professional areas of event management and public relations such as Event manager, Public relations officer, entrepreneur etc.
  • Appraise the key areas such as create, plan, and implement effective programming for events / Special Events

  • Design mock PR events.

    Throughout the course, the students are provided with following projects

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  • Prepare list of legal permission required for outdoor events.

    Throughout the course, the students are provided with following projects

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  • Planning the budgets for different events.

    Throughout the course, the students are provided with following projects

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  • Organize mock educational webinar.

    Throughout the course, the students are provided with following projects

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  • Conceptualize the entertainment event plan.

    Throughout the course, the students are provided with following projects

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  • Prepare event sales presentation.

    Throughout the course, the students are provided with following projects

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  • Market Research Project

    Throughout the course, the students are provided with following projects

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  • Digital PR Campaign

    Throughout the course, the students are provided with following projects

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Student Projects

Curriculum of our Events management course rolls out in such a manner that the students get ample chances to gain hands-on experience in making Print/ Radio Advertisements, events, Taglines, Posters, Brochures, Photo Exhibition, etc

Mock Press release
Designing event plan
Organizing Wedding event
Organizing corporate event
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Project's
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SYLLABUS

Semester 1

  • Understand the concepts of an event that achieves specific objectives of the event.
  • Design the concept for event and conduct feasibility analysis.
    • Understand the concepts and Theories of PR
  • Have the Clear insight of PR problems and ability to deal with high competence.
  • Demonstrate essential skills required for effective written and oral communication.
  • Analyze information & business requirement to take decisions based on their understanding of management principles.

Semester 2

  • Understand the concepts of Marketing in contexts of events.
  • Understand the current dominant tools and the Traditional tool of PR, as well as how and why PR tools related.
  • Understand different perspectives on why creativity matters
  • Understand the fundamentals of social media and Develop advertisement for social media platform.
  • Understand business research process and its types.
  • Understand Multimedia basics and its terminology.

Semester 3

  • Design a planning process that incorporates budgeting, project management, communication, and evaluation tools.
  • Understand the Production process of  PR and its pipeline.
  • Understand business research process and its types.
  • Apply the marketing skill in Ad campaigns planning and execution by considering norms and regulations.
  • Understand Multimedia basics and its terminology.

Semester 4

  • Understand the basics of event consultancy business.
  • Develop Clarity about the skills to Plan, Write and Evaluate Digital PR tactics intended for Publics.
  • Acquire fundamentals of Web Design and familiarity of the interface of Adobe Dreamweaver.
  • Design and Conduct minor Research projects.
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JOB ROLES/ CAREER PROSPECTS

The course will prepare you for a wide variety of roles in business.

INDUSTRY LINKS

Many of the staff who currently teach on this course have extensive professional experience in a range of business sectors and many maintain links with industry through consultancy and training work.

Through our Alumni Voices series, you’ll also hear from former graduate event management students, who will share experiences, including those who work for many groups or have established their own event management consultancies.

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PLACEMENT TIE-UPS

GET TRAINED BY THE WORLD-CLASS FACULTY

We boast a team of highly qualified professors who are acclaimed practitioners in their respective industries. The team is dedicated to helping students prepare themselves for a successful career and life through their enriched insights and experience.

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Dr. Shweta Bajaj
Head of Department
SOAPRE

OUR INFRASTRUCTURE

Our state-of-the-art infrastructure boasts industry-relevant advanced studios, labs, high-end equipment, the latest I-Macs and windows systems with relevant software, etc., to ensure that students get a first-hand understanding of industry concepts and work.

OUR EVENTS

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Navrang Navratri Dance Competition

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Brochure

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