The world of business can be quite fascinating and intriguing. If you are a student, having completed 12th, and are wondering what next or which path to take, worry not; we have got you covered. While assessing your passion and aspirations, if you find yourself inclined towards management and business then BBA (Bachelor of Business Administration) is the stepping stone you must go for. BBA equips students with everything they need to know about business from finance, accounting and operations to critical thinking, leadership and communication skills. In this article, we will do a deep dive into knowing what BBA is, potential curriculum, fields within the sector and career paths.
What is The BBA Degree?
The Bachelor of Business Administration’ is a 3 – 4 year undergraduate program that teaches students the fundamentals of all things business. Students get to learn the foundations of marketing, planning, organizing, human resources, management, finance and accounting, leadership and communication throughout the course of the degree program. With the skills they learn from the course, they get to become business professionals in leading corporate firms or even set-up and run their business ventures.
Potential Curriculum Overview
| Curriculum | Curriculum |
|---|---|
| Financial Accounting | Production and Material Management |
| Strategic Management | Business Data Processing |
| Micro Economics | Personnel Management & Industry Relations |
| Principles of Management | Human Resource (HR) Management |
| Marketing Management | Environmental Management |
| Operations Management | Direct and Indirect Tax |
| Business Law | Macro Economics |
| Business Ethics | Introduction to Statistics |
| Economics | Strategic Thinking and Innovation |
| Banking and Insurance | Organizational Communication |
| Business Analytics and Management | Export and Import Management |
| Introduction to Operations Research | Financial and Commodity Derivatives |
| Understanding Consumer Behaviour | Quantitative Techniques |
| Leadership Ethics and Practices | Marketing Techniques |
Skills That You Can Develop
1. Technical Skills
A BBA degree will require students to work on software’s that is necessary for auditing and management. This helps you learn advanced technical skills that can later prove to be beneficial, especially while securing a job. Some of the skills one gets to learn are: Auditing, Budgeting, Cost Analysis, Financial Reporting, Database Management, Project Management and much more.
2. Conceptual Skills
Business administration and management will mold you into a person capable of making critical and conceptual decisions. This skill is a significant one and is imperative for a person in the business domain. You get to learn: Analytical skills, creative solutions, interpersonal skills, problem solving skills, decision making skills and contextualizing.
3. Entrepreneurial Skills
Mastering the art of business administration and management can open a lot of new doors for you. With the right guidance, course and training you can be employed by leading companies and organizations. BBA also equips you to become your own boss. The skills you acquire can help you establish your own business venture.
4. Marketing Skills
A vital part of business management is working towards the growth of the business. For this, we incorporate marketing techniques to enhance the business’s identity. Through BBA, you get to hone your skills and learn the art of marketing, advertising and branding.
Bachelor of Business Administration – Eligibility Criteria and Entrance Exams
| Eligibility Criteria | Eligibility |
|---|---|
| Educational Qualification | 12th from recognized board |
| Percentage Required | 50% or more in any stream in board examination |
| Age | 17 – 22 years |
| Admission Process | Entrance Based or Merit Based |
Entrance Exams for BBA:
- CUET – Common University Entrance Test
- SET – Symbiosis Entrance Test
- IPMAT Indore – Integrated Programme in Management Aptitude Test, Indore
- AIMA UGAT – All India Management Association – Under Graduate Aptitude Test
- IPU CET – Indraprastha University Common Entrance Test
- NPAT – National Test for Programs After Twelth
- Christ University Entrance Test
Top Universities That Offer BBA Programs
- Shaheed Sukhdev College of Business Studies
- NMIMS (Narsee Monjee Institute of Management Studies) Mumbai
- Christ University
- SRM Institute of Science and Technology
- AAFT University
- Jamia Millia Islamia, New Delhi
- Amity University, Gautam Buddha Nagar
- Amrita Vishwa Vidyapeetham, Coimbatore
- Lovely Professional University, Jalandhar
- Chandigarh University
- Madras Christian College
- Centre of Management Studies, Jain University
- Maharaja Surajmal Institute
Careers You Can Pursue After BBA
Sales Executive
The sales executive works towards improving the overall finance and revenue of the firm, by boosting its sales. They are a vital point of contact for customers and are responsible for maintaining a client base.
Digital Marketer
A digital marketer is responsible for optimizing the growth of a business through digital mediums. This can be through social media content, online ads, performance marketing, search engine optimization and much more.
Process Analyst
The process analyst is responsible for analysing and locating areas for the business to improve. They also assess the business’s performance and overall functioning. Process analysts come up with strategies for areas that need improvement.
Business Administrator
Business Administrators are professionals responsible for overseeing the daily operations and functioning of a company or business. They are actively involved in hiring personnel, communicating with the management, implementing policies and much more.
Marketing Manager
The marketing manager handles everything that has to do with marketing, advertising and branding. They work closely with the digital marketer to achieve marketing goals. The work on increasing sales and visibility of the company through marketing channels, performa data analytics, public relations, website management etc.
Business Consultant
If a business owner is required to handle a few business problems and may need the help of a professional, they reach out to business consultants. These consultants provide advice for financial management, accounting, security, management, marketing, branding and all other aspects that contribute to resolving business problems.
Human Resource Manager
The Human Resource Manager is responsible for hosting interviews, hiring staff and personnel, administering and managing payments, posing as a liaison between employees and the management, ensuring that employees’ rights are not violated and are protected, recruitment, onboarding and training etc.
Conclusion
Bachelor in Business Administration is an ideal option for a candidate who is passionate about business and its operations. The industry offers exemplary opportunities and lucrative career choices. Leading Institutes offer curated programs inclusive of workshops and internships that help students with gaining new insights, learning from industry experts, networking and forming new connections. Keep an eye on our page for more information, tips and details on courses you can take up and careers you can explore.
Read more about AAFT’s School of Management here.