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AAFT has been providing education in media, arts,and management for the past 30 years.

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ABOUT THE M.A. PR and Events

MAPRE the program provides business management skills relevant in the modern workplace of public relations and events. The program has been designed to provide students with competencies of basic concepts and principles in relation to better decision making in the fields of Event management and public relations. It is 2 year postgraduate program

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Course Details

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KEY TAKEAWAYS

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  • To equip the students with requisite knowledge, skills &right attitude necessary for managing the public relations and organizing events.
  • Acquire expertise in specialized fields like Event planning, laws, budgeting, Marketing, Managing special events and information technology for events.
  • Enable learners to acquire advanced theoretical knowledge on research methods and techniques and develop capabilities in the application of research in solving Events and Public Relation problems.
  • Facilitate learner to pursue career in professional areas of event management and public relations such as Event manager, Public relations officer, entrepreneur etc.
  • Appraise the key areas such as create, plan, and implement effective programming for events / Special Events

Student Projects

Curriculum of our Events management course rolls out in such a manner that the students get ample chances to gain hands-on experience in making Print/ Radio Advertisements, events, Taglines, Posters, Brochures, Photo Exhibition, etc

Mock Press release

Organizing Wedding event

Designing event plan

Organizing corporate event

Mock Press release
Mock Press release
Mock Press release
Mock Press release

Project's
Video

Project video - Event management

SYLLABUS

Throughout the course, the students are provided with following projects

  • Understand the concepts of an event that achieves specific objectives of the event.
  • Design the concept for event and conduct feasibility analysis.
  • Understand the concepts and Theories of PR
  • Have the Clear insight of PR problems and ability to deal with high competence.
  • Demonstrate essential skills required for effective written and oral communication.
  • Analyze information & business requirement to take decisions based on their understanding of management principles.

  • Understand the concepts of Marketing in contexts of events.
  • Understand the current dominant tools and the Traditional tool of PR, as well as how and why PR tools related.
  • Understand different perspectives on why creativity matters
  • Understand the fundamentals of social media and Develop advertisement for social media platform.
  • Understand business research process and its types.
  • Understand Multimedia basics and its terminology.

  • Design a planning process that incorporates budgeting, project management, communication, and evaluation tools.
  • Understand the Production process of PR and its pipeline.
  • Understand business research process and its types.
  • Apply the marketing skill in Ad campaigns planning and execution by considering norms and regulations.
  • Understand Multimedia basics and its terminology.

  • Understand the basics of event consultancy business.
  • Develop Clarity about the skills to Plan, Write and Evaluate Digital PR tactics intended for Publics.
  • Acquire fundamentals of Web Design and familiarity of the interface of Adobe Dreamweaver.
  • Design and Conduct minor Research projects.
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JOB ROLES/ CAREER PROSPECTS

The course will prepare you for a wide variety of roles in Design field such as

INDUSTRY LINKS

Many of the staff who currently teach on this course have extensive professional experience in a range of business sectors and many maintain links with industry through consultancy and training work.

Through our Alumni Voices series, you’ll also hear from former graduate event management students, who will share experiences, including those who work for many groups or have established their own event management consultancies.

INDUSTRY LINKS

Industry Dean

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Prahlad Kakkar

Prahlad Kakkar is an Indian ad film director, best known for his work on a Pepsi TV commercial with Amitabh Bachchan and Sachin Tendulkar, has joined AAFT University as the Industry Dean of the School of Advertising, PR & Events. Prahlad has won several awards for technical excellence, Innovation and creativity in advertising over the years in India. His production house, Genesis, won both gold and silver awards including campaign of the year for the Pepsi commercials at AAAI. Commercials directed by Prahlad have also been nominated for Lions at Cannes. Prahlad Kakkar has earned himself a Lifetime Achievement Award by the IAAFA and made Genesis the top Production House for two consecutive seasons. He has helped create campaigns like "Yehi Hai Right Choice Baby! Aha!" Pepsi Ad, "The Zing Thing" Gold Spot Ad, "2 minutes!" Noodles Ad for Maggi, "Ting Ting Ti Ting" Britannia Biscuits Football Ad, "Zor ka Jhatka" for Limca and "It's different" for Maggi Ketchup.

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