The BA in Advertising focuses on key communication between organizations and clients and helps develop a better understanding of how to generate more convincing communication. It deals with the domains such as Advertising, IMC, Designing, Creative brief, Client handling, social media advertising etc. BA Advertising is a 3-year course which provides professional degree in the field of advertising with mix blend of projects, assignments, industrial training & mentoring.
Curriculum of our Events management course rolls out in such a manner that the students get ample chances to gain hands-on experience in making Print/ Radio Advertisements, events, Taglines, Posters, Brochures, Photo Exhibition, etc
Mock Press release
Organizing Wedding event
Designing event plan
Organizing corporate event
Throughout the course, the students are provided with following projects
|
Sr. No. |
Subject Code |
Subject | Sessions |
Credits |
Internal Assessment | External Exam / Viva Voce |
Total | ||
|
L |
T |
P | |||||||
| 1 | AU-BAEM-101 | Communicative
English | 3 | 1 | 0 | 4 | 30 | 70 | 100 |
| 2 | AU-BAEM -102 | Basics of Event
Management | 4 | 0 | 0 | 4 | 30 | 70 | 100 |
| 3 | AU-BAEM -103 | Event Financing
Accounting | 3 | 1 | 0 | 4 | 30 | 70 | 100 |
| 4 | AU-BAEM -104 | Introduction to Public Relations – I | 4 | 0 | 0 | 4 | 30 | 70 | 100 |
| 5 | AU-BAEM -105 | Introduction to Event and Media Industry | 4 | 0 | 0 | 4 | 30 | 70 | 100 |
| 6 | AU-BAEM -106 | Event Manual | 0 | 0 | 2 | 2 | 15 | 35 | 50 |
| Total | 18 | 2 | 2 | 22 | 165 | 385 | 550 | ||
*L= Lectures, P = Practical, T=Theory.
|
Sr. No. |
Subject Code |
Subject | Sessions |
Credits |
Internal Assessment | External Exam /
Viva Voce |
Total | ||
|
L |
T |
P | |||||||
| 1 | AU-BAEM -201 | Event Marketing & Advertising | 3 | 1 | 0 | 4 | 30 | 70 | 100 |
| 2 | AU-BAEM -202 | Environmental Studies | 4 | 0 | 0 | 4 | 30 | 70 | 100 |
| 3 | AU-BAEM -203 | Event operations and
logistics | 3 | 1 | 0 | 4 | 30 | 70 | 100 |
| 4 | AU-BAEM -204 | Basic Computer Skills for Events and Media | 1 | 1 | 2 | 4 | 30 | 70 | 100 |
| 5 | AU-BAEM -205 | Organisational
Management | 4 | 0 | 0 | 4 | 30 | 70 | 100 |
| Total | 15 | 3 | 2 | 20 | 150 | 350 | 500 | ||
*L= Lectures, P = Practical, T=Theory.
|
Sr. No. |
Subject Code |
Subject | Sessions |
Credits |
Internal Assessment | External Exam / Viva
Voce |
Total | ||
|
L |
T |
P | |||||||
|
1 |
AU-BAEM -301 | Media & Marketing
Research Methodologies |
4 |
0 |
0 |
4 |
30 |
70 |
100 |
| 2 | AU-BAEM -302 | Introduction to Web Technology | 1 | 1 | 2 | 4 | 30 | 70 | 100 |
| 3 | AU-BAEM -303 | Strategic Global
Marketing | 4 | 0 | 0 | 4 | 30 | 70 | 100 |
| 4 | AU-BAEM -304 | Public Speaking and Presentation Skills | 1 | 2 | 1 | 4 | 30 | 70 | 100 |
| 5 | AU-BAEM -305 | Event Planning | 3 | 1 | 0 | 4 | 30 | 70 | 100 |
| Total | 13 | 4 | 3 | 20 | 150 | 350 | 500 | ||
*L= Lectures, P = Practical, T=Theory.
|
Sr. No. |
Subject Code |
Subject | Sessions |
Credits |
Internal Assessment | External Exam / Viva Voce |
Total | ||
|
L |
T |
P | |||||||
| 1 | AU-BAEM -401 | Advertising Process | 3 | 1 | 0 | 4 | 30 | 70 | 100 |
| 2 | AU-BAEM -402 | Design Technology | 1 | 1 | 2 | 4 | 30 | 70 | 100 |
| 3 | AU-BAEM -403 | Event Consultancy | 3 | 1 | 0 | 4 | 30 | 70 | 100 |
| 4 | AU-BAEM -404 | Still Photography | 1 | 1 | 2 | 4 | 30 | 70 | 100 |
| 5 | AU-BAEM -405 | Term Project – I | 0 | 0 | 4 | 4 | 30 | 70 | 100 |
| Total | 8 | 4 | 8 | 20 | 150 | 350 | 500 | ||
*L= Lectures, P = Practical, T=Theory.
|
Sr. No. |
Subject Code |
Subject | Sessions |
Credits |
Internal Assessment | External Exam / Viva
Voce |
Total | ||
|
L |
T |
P | |||||||
| 1 | AU-BAEM -501 | Dynamics of Small
Businesses | 3 | 1 | 0 | 4 | 30 | 70 | 100 |
| 2 | AU-BAEM -502 | Media Management | 3 | 1 | 0 | 4 | 30 | 70 | 100 |
| 3 | AU-BAEM -503 | Videography | 0 | 2 | 2 | 4 | 30 | 70 | 100 |
| 4 | AU-BAEM -504 | Ethics and Laws of Event Management | 4 | 0 | 0 | 4 | 30 | 70 | 100 |
| 5 | AU-BAEM -505 | Consumer Behavior | 3 | 1 | 0 | 4 | 30 | 70 | 100 |
| Total | 13 | 5 | 2 | 20 | 150 | 350 | 500 | ||
*L= Lectures, P = Practical, T=Theory.
|
Sr. No. |
Subject Code |
Subject | Sessions |
Credits |
Internal Assessment | External Exam / Viva
Voce |
Total | ||
|
L |
T |
P | |||||||
| 1 | AU-BAEM -601 | Media Relations | 3 | 1 | 0 | 4 | 30 | 70 | 100 |
| 2 | AU-BAEM -602 | Managing Groups and
Teams | 4 | 0 | 0 | 4 | 30 | 70 | 100 |
| 3 | AU-BAEM -603 | Sound and Video
Production | 1 | 1 | 2 | 4 | 30 | 70 | 100 |
| 4 | AU-BAEM -604 | Special Events | 3 | 1 | 0 | 4 | 30 | 70 | 100 |
| 5 | AU-BAEM -605 | Internship | 0 | 0 | 4 | 4 | 30 | 70 | 100 |
| Total | 11 | 3 | 6 | 20 | 150 | 350 | 500 | ||
*L= Lectures, P = Practical, T=Theory.
The course will prepare you for a wide variety of roles in Design field such as
Many of the staff who currently teach on this course have extensive professional and Academic experience in a range of business sectors and many maintain links with industry through consultancy and training work.
Through our Alumni Voices series, you’ll also hear from former postgraduate students, who will share experiences, including those who work for global media groups or have established their own marketing consultancies. The experts from the industry will also be sharing their experiences with the students through masterclasses/ workshops.
Academic Partner:
Supported by:
We boast a team of highly qualified professors who are acclaimed practitioners in their respective industries. The team is dedicated to helping students prepare themselves for a successful career and life through their enriched insights and experience.
Our state-of-the-art infrastructure boasts industry-relevant advanced studios, labs, high-end equipment, the latest I-Macs and windows systems with relevant software, etc., to ensure that students get a first-hand understanding of industry concepts and work.
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