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AAFT has been providing education in media, arts,and management for the past 30 years.

B.A. Event Management

The BA in Advertising focuses on key communication between organizations and clients and helps develop a better understanding of how to generate more convincing communication. It deals with the domains such as Advertising, IMC, Designing, Creative brief, Client handling, social media advertising etc. BA Advertising is a 3-year course which provides professional degree in the field of advertising with mix blend of projects, assignments, industrial training & mentoring.

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Course Details

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KEY TAKEAWAYS

It will help in developing the understanding to Develop brand communication.
The BA in Advertising Program will help the student define and execute on client objectives, Understand the importance of customer acquisition.
The students will develop skills in formulating and implementing advertising plans for brands & products, develop creatives for communication.
Through this program the students will be able to execute advertising & marketing communication plan and understand the importance of team management.

Creative Development

Throughout the course, the students are provided with following projects
Advertisement Campaign

Throughout the course, the students are provided with following projects
Case study on Advertisement

Throughout the course, the students are provided with following projects
Conceptualising & Developing the concept

Throughout the course, the students are provided with following projects
Conducting market research

Throughout the course, the students are provided with following projects
Client Pitching

Throughout the course, the students are provided with following projects
Developing Print Advertisement

Throughout the course, the students are provided with following projects
Developing Television Advertisement

Throughout the course, the students are provided with following projects
Social Media Advertisement.

Throughout the course, the students are provided with following projects

Student Projects

Curriculum of our Events management course rolls out in such a manner that the students get ample chances to gain hands-on experience in making Print/ Radio Advertisements, events, Taglines, Posters, Brochures, Photo Exhibition, etc

Mock Press release

Designing event plan

Organizing Wedding event

Organizing corporate event

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Project's
Video

SYLLABUS

Throughout the course, the students are provided with following projects

Sr. No.	Subject Code	Subject	Sessions			Credits	Internal Assessment	External Exam / Viva Voce	Total
Sr. No.	Subject Code	Subject	L	T	P	Credits	Internal Assessment	External Exam / Viva Voce	Total
1	AU-BAEM-101	Communicative English	3	1	0	4	30	70	100
2	AU-BAEM -102	Basics of Event Management	4	0	0	4	30	70	100
3	AU-BAEM -103	Event Financing Accounting	3	1	0	4	30	70	100
4	AU-BAEM -104	Introduction to Public Relations – I	4	0	0	4	30	70	100
5	AU-BAEM -105	Introduction to Event and Media Industry	4	0	0	4	30	70	100
6	AU-BAEM -106	Event Manual	0	0	2	2	15	35	50
Total			18	2	2	22	165	385	550

*L= Lectures, P = Practical, T=Theory.

Sr. No.	Subject Code	Subject	Sessions			Credits	Internal Assessment	External Exam / Viva Voce	Total
Sr. No.	Subject Code	Subject	L	T	P	Credits	Internal Assessment	External Exam / Viva Voce	Total
1	AU-BAEM -201	Event Marketing & Advertising	3	1	0	4	30	70	100
2	AU-BAEM -202	Environmental Studies	4	0	0	4	30	70	100
3	AU-BAEM -203	Event operations and logistics	3	1	0	4	30	70	100
4	AU-BAEM -204	Basic Computer Skills for Events and Media	1	1	2	4	30	70	100
5	AU-BAEM -205	Organisational Management	4	0	0	4	30	70	100
Total			15	3	2	20	150	350	500

*L= Lectures, P = Practical, T=Theory.

Sr. No.	Subject Code	Subject	Sessions			Credits	Internal Assessment	External Exam / Viva Voce	Total
Sr. No.	Subject Code	Subject	L	T	P	Credits	Internal Assessment	External Exam / Viva Voce	Total
1	AU-BAEM -301	Media & Marketing Research Methodologies	4	0	0	4	30	70	100
2	AU-BAEM -302	Introduction to Web Technology	1	1	2	4	30	70	100
3	AU-BAEM -303	Strategic Global Marketing	4	0	0	4	30	70	100
4	AU-BAEM -304	Public Speaking and Presentation Skills	1	2	1	4	30	70	100
5	AU-BAEM -305	Event Planning	3	1	0	4	30	70	100
Total			13	4	3	20	150	350	500

*L= Lectures, P = Practical, T=Theory.

Sr. No.	Subject Code	Subject	Sessions			Credits	Internal Assessment	External Exam / Viva Voce	Total
Sr. No.	Subject Code	Subject	L	T	P	Credits	Internal Assessment	External Exam / Viva Voce	Total
1	AU-BAEM -401	Advertising Process	3	1	0	4	30	70	100
2	AU-BAEM -402	Design Technology	1	1	2	4	30	70	100
3	AU-BAEM -403	Event Consultancy	3	1	0	4	30	70	100
4	AU-BAEM -404	Still Photography	1	1	2	4	30	70	100
5	AU-BAEM -405	Term Project – I	0	0	4	4	30	70	100
Total			8	4	8	20	150	350	500

*L= Lectures, P = Practical, T=Theory.

Sr. No.	Subject Code	Subject	Sessions			Credits	Internal Assessment	External Exam / Viva Voce	Total
Sr. No.	Subject Code	Subject	L	T	P	Credits	Internal Assessment	External Exam / Viva Voce	Total
1	AU-BAEM -501	Dynamics of Small Businesses	3	1	0	4	30	70	100
2	AU-BAEM -502	Media Management	3	1	0	4	30	70	100
3	AU-BAEM -503	Videography	0	2	2	4	30	70	100
4	AU-BAEM -504	Ethics and Laws of Event Management	4	0	0	4	30	70	100
5	AU-BAEM -505	Consumer Behavior	3	1	0	4	30	70	100
Total			13	5	2	20	150	350	500

*L= Lectures, P = Practical, T=Theory.

Sr. No.	Subject Code	Subject	Sessions			Credits	Internal Assessment	External Exam / Viva Voce	Total
Sr. No.	Subject Code	Subject	L	T	P	Credits	Internal Assessment	External Exam / Viva Voce	Total
1	AU-BAEM -601	Media Relations	3	1	0	4	30	70	100
2	AU-BAEM -602	Managing Groups and Teams	4	0	0	4	30	70	100
3	AU-BAEM -603	Sound and Video Production	1	1	2	4	30	70	100
4	AU-BAEM -604	Special Events	3	1	0	4	30	70	100
5	AU-BAEM -605	Internship	0	0	4	4	30	70	100
Total			11	3	6	20	150	350	500

*L= Lectures, P = Practical, T=Theory.

JOB ROLES/ CAREER PROSPECTS

The course will prepare you for a wide variety of roles in business.

INDUSTRY LINKS

Many of the staff who currently teach on this course have extensive professional and Academic experience in a range of business sectors and many maintain links with industry through consultancy and training work.

Through our Alumni Voices series, you’ll also hear from former postgraduate students, who will share experiences, including those who work for global media groups or have established their own marketing consultancies. The experts from the industry will also be sharing their experiences with the students through masterclasses/ workshops.

Academic Partner:

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PLACEMENT TIE-UPS

GET TRAINED BY THE WORLD-CLASS FACULTY

We boast a team of highly qualified professors who are acclaimed practitioners in their respective industries. The team is dedicated to helping students prepare themselves for a successful career and life through their enriched insights and experience.

Dr. Shweta Bajaj

Head of Department
HOD

OUR INFRASTRUCTURE

Our state-of-the-art infrastructure boasts industry-relevant advanced studios, labs, high-end equipment, the latest I-Macs and windows systems with relevant software, etc., to ensure that students get a first-hand understanding of industry concepts and work.

OUR EVENTS

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Navrang Navratri Dance Competition

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