Diploma in (PR) Public Relations & Events

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AAFT has been providing education in media, arts,and management for the past 30 years.

Diploma in PR & Events

Diploma in PR & Events the program provides business management skills relevant in the modern workplace of PR & Events. The program has been designed to provide students with competencies of basic concepts and principles in relation to better decision making in the fields of PR & Event management.

Admission Process

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Course Details

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Key Takeaways

Develop managerial skills and theoretical knowledge for managing PR Events with special focus on functional areas of PR.
Enable learners to acquire advanced theoretical knowledge on research methods and techniques and develop capabilities in the application of research in solving PR problems.
Acquire expertise in specialized fields like Event planning, laws, budgeting, Marketing, Managing special events and information technology for PR.

Conceptualizing & Designing PR Event plan.
Mock PR events
Designing and planning event registration.
Conceptualizing social events.
Designing event on social media for different age group.
Organizing mock educational webinar.

Project's
Video

Syllabus

Semester 1

Develop the communication skills and clarity of thought and communication.
Understanding of events, on the basis of their size, purpose and key services.
Design the concept for event and conduct feasibility analysis.
Apply the Industry accounting standards and preparation of financial statements.
Understand and handle the key processes involved in Public Relations in different industries.
Apprehend the ecosystem of event & Media Industry.

Semester 2

Understand the concepts of Marketing in contexts of PR & Events.
Acquire values and attitudes towards understanding complex environmental-economic social challenges and participating actively in solving current environmental problems and preventing the future ones.
Assess various event elements (food and beverage, design, entertainment, site selection, etc.) and employ cost-effective ways.
Develop PR strategies for Clients such as corporate, People and NGOs etc.
Make slides and use animation and transition effect in PowerPoints Presentations.

Job roles/Career Prospects

The course will prepare you for a wide variety of roles in business.

Industry links

Many of the staff who currently teach on this course have extensive professional experience in a range of business sectors and many maintain links with industry through consultancy and training work.

Through our Alumni Voices series, you’ll also hear from former graduate event management students, who will share experiences, including those who work for many groups or have established their own event management consultancies.

PLACEMENT TIE-UPS

GET TRAINED BY THE WORLD-CLASS FACULTY

We boast a team of highly qualified professors who are acclaimed practitioners in their respective industries. The team is dedicated to helping students prepare themselves for a successful career and life through their enriched insights and experience.

Dr. Shweta Bajaj

Head of Department
HOD

OUR INFRASTRUCTURE

Our state-of-the-art infrastructure boasts industry-relevant advanced studios, labs, high-end equipment, the latest I-Macs and windows systems with relevant software, etc., to ensure that students get a first-hand understanding of industry concepts and work.