Master the Digital Realm: Unleashing Omnipotence in Online Marketing
“Digital is at the core of everything in marketing today—it has gone from ‘one of the things marketing does’ to ‘THE thing that marketing does’”– Sanjay Dholakia, Former Chief Marketing Officer, Marketo What is online marketing Digital marketing incorporates all promotional...
Understanding Sustainable Fashion and Its Rise in India
Not much has been spoken of how India has always been sustainable in terms of creating its base product when it comes to clothing, whether it’s ethical or modern Cotton is one of the largest producing crops in India and has been around and propagated by Gandhi himself With the rise in...
Understanding the Crucial Role of New Media Education
New media is “very easily processed, stored, transformed, retrieved, hyper-linked and, perhaps most radical of all, easily searched for and accessed,” Robert Logan writes in his book Understanding New Media It can also be classified as highly interactive technology Examples could be Virtual...
Building a Career in the World of Textile Design
As humans, we often forget that everything we see around us has been made from scratch Look around your home Do you have kitchen towels Do you have furniture Curtains How exactly did it get there You don’t go and pick them up from the park near you; you go and purchase it from a department/home...
Increasing Scope of Public Relations Courses in India
Amidst the hype of companies creating online communities and relying on the digital side of marketing, PR or Public Relations is all about how organizations or companies communicate with the public/customers It focuses on what kind of strategies to use to promote themselves, and how to build a...
Understand the Importance of Fashion Communication in the Global Industry
Just as the name suggests, Fashion Communication is a pathway of Fashion study that primarily focuses on the communication skills that would be relevant in the Fashion and Lifestyle industry all over the world With the progress of technology in all paradigms, we’ve come to realize that pretty...
National Girls Child Day Celebration
AAFT University celebrated National Girl Child Day on Friday, 24th January 2020 The purpose of the day was to spread awareness among the people about the inequalities girls face in India It also aimed towards promoting awareness about the rights of the girl child and to increase awareness on the...
Call the shots, be a Film Director!
When a movie or television serial has to be made, besides arranging finance the producer also plans various aspects, such as choosing the director, scriptwriter, music composers, editors, etc It is through the course of film and media studies by which one can gain knowledge on how to accomplish...
